TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

News & Views

New Plastic for a Smaller Phone Footprint

July 15th, 2009 - Motorola's Renew phone now has a 100% recyclable housing due to a newly engineered resin. The plastics company SABIC Innovative Plastics and Motorola worked together to engineer the more environmentally sound resin.

The Lexan EXL 8414 polycarbonate (PC) resin can be recycled and is made of up to 25% post consumer plastics such as water bottles. Producing this material also takes about 20% less energy than standard processes.

Motorola says that every one million Renew phones made with the new material will use enough water bottles to stack the equivalent of eight times the height of the Empire State building.

Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about sponsorship opportunities!