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Nike and Partners Launch GreenXchange
January 28, 2010
January 29, 2010 – At the World Economic Forum’s CEO Breakfast in Davos yesterday, Nike and 9 other partners announced the creation of the GreenXchange, a web based marketplace where participants can collaborate and share intellectual property in order to advance sustainable business innovation.
In collaboration with Creative Commons, the partners launched GreenXchange to reduce duplication and wasted effort, effectively creating a new collaborative model where sharing solutions to challenges will reduce costs and spur innovation. While the patent sharing aspect of the program grabs headlines, many other resources such as process innovation, research, best practices and other non-patented knowledge will make up the bulk of the GreenXchange knowledge base.
Technology sharing is one example of how the program is already making an impact. Mountain Equipment Co-op, the largest co-op in Canada, thinks a green rubber that Nike uses to make biodegradable shoe outsoles would make great bicycle innertubes. Through the GreenXchange, Nike licenses its green rubber patent (for a fee) to Mountain Equipment Co-Op, who is able to reduce its carbon emissions, improve factory conditions and deliver a greener product to its consumers. Everybody wins.
The nine other initial participants in GreenXchagne are: Yahoo!, Best Buy, Creative Commons, IDEO, Mountain Equipment Co-op, nGenera, Outdoor Industry Association, salesforce.com, and 2degrees. Read more about the GreenXchange and all participants at their website.