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Panasonic Forms Renewable Energy Unit

Panasonic Eco Solutions North America is a new business unit that will focus on the design, implementation and financing of renewable energy and energy efficiency projects in the U.S. and Canada. 

The unit will provide comprehensive solutions to corporate and public sector organizations from the planning and engineering stages through implementation, construction and permanent financing, as well as ongoing system maintenance. 

Panasonic has already done significant work in the field including a renewable energy installation at Infineon Raceway in Sonoma, CA, which uses more than 1600 Panasonic HIT solar panels and related technologies. The high-efficiency solar panels cover 41 percent of the track's energy usage, making Infineon one of the world's most energy-efficient raceways. More recently, Panasonic completed a solar panel system installation at Safeco Field, the home of the Seattle Mariners.

Panasonic also made public a strategic alliance with Denver, Colorado-based Renewable Social Benefit Funds, L3C to provide financing, building and maintenance of commercial solar PV projects for the private sector as well as nonprofits, municipalities, hospitals, schools, low-income housing projects and other tax-exempt entities.

"Panasonic Corporation is committed to becoming the leader in green innovation in the electronics industry by 2018, and the launch of this company will take us one step closer to achieving that goal," said Jim Doyle, President, Panasonic Eco Solutions North America. "With a focus on the long term, Panasonic recognizes that saving, generating and storing energy are fundamental needs that require practical solutions both now and moving forward.  Panasonic has a broad range of technologies from solar panels, to lighting controls, to high-capacity energy storage batteries to create solutions."

Last year, Panasonic adopted SAP’s Recycling Administration software to address the growing number of electronic waste mandates worldwide and to support their corporate goal to become the No. 1 green innovation company in the electronics industry by 2018.

Bart King is a PR consultant and principal at Cleantech Communications.

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

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