CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE


News & Views

PepsiCo Canada Introduces EcoGreen 7UP Bottle; First Made with 100% Recycled Plastic

PepsiCo Beverages Canada has developed the first soft drink bottle made from 100% recycled PET plastic. The so-called EcoGreen bottle will be used to package 7UP in Canada later this year, before rolling out with other beverages in other markets.

The announcement is the latest step taken by parent company PepsiCo (NYSE: PEP) to establish itself as a leader in sustainability through the environmental performance of its packaging.

Creating a bottle made from 100% recycled plastic for soft drinks is more challenging than creating a bottle for non-carbonated beverages, because of the stress on materials from carbonation pressure.  

The EcoGreen bottle will reduce the amount of virgin plastic the company uses by approximately six million pounds over the course of one year. Studies published by the Association for Post-Consumer Plastic Recyclers in 2010, estimate this reduced use of virgin plastic will lead to a reduction of more than 30% in greenhouse gas emissions and more than 55% in energy use, based on current 7UP production levels.

The 7UP EcoGreen bottle will be available across all 7UP and Diet 7UP package sizes beginning in early August, and will look and feel like any other PET plastic soft drink bottle, the company says.

The bottle will be produced in multiple PepsiCo manufacturing facilities across Canada. The company invested $1 million in production enhancements in its facilities, including resin handling systems and inspection systems. Although there will be an incremental cost to produce the 7UP EcoGreen bottle, PepsiCo Beverages Canada plans to price 7UP beverages on par with other soft drink brands.  

PepsiCo Beverages Canada's long-term plan is to increase the use of bottles made from 100% recycled plastic. Currently, PepsiCo claims to lead the industry by incorporating an average of 10% recycled PET in its primary soft drink bottles in Canada and the U.S.

Earlier this year, PepsiCo announced the development of the first PET plastic bottle made entirely from plant-based, fully renewable resources, and began offering five types of green, recyclable and compostable cups to foodservice customers in the US.

In 2011, PepsiCo Beverages Canada was named one of Canada's top 50 socially responsible companies by Maclean's magazine.


Whether recycled or not we

Whether recycled or not we are still dealing with plastics, that will still find its way into the environment. What i would like to know is: How many times can these bottles be recycled?

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login

Engage the community