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P&G Reduces Plastic With Molded Fiber Packaging

An advanced fiber technology has allowed Procter & Gamble to cut by 57 percent the amount of plastic used in the packaging of Gillette razors.

The company partnered with Be Green Packaging, a molded fiber supplier, to develop a new package for its Fusion ProGlide using fiber material made from bamboo, sugarcane, and bulrush. The fiber is processed into a liquid slurry which is then molded into place.

P&G says the innovation stretches the boundaries of what moldable pulp can do, withstanding the stresses of sealing and transportation, while maintaining a strong visual presence on the shelf.

In addition to reducing plastic, the new packaging is 20 percent lighter and is 100 percent free of Polyvinyl Chloride (PVC).

The new package launched in Western Europe in 2011 and will debut in North America later this year.

In June 2011 P&G signed a multi-year joint development agreement with Colorado-based ZeaChem that could lead to the use of more sustainably sourced chemicals in its products.

Gillette competitor Schick this month unveiled a new razor featuring packaging and handles made solely from post-consumer recycled material.

Bart King is a PR consultant and principal at Cleantech Communications.

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

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