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Puma Commits to Zero Discharge of Hazardous Chemicals by 2020

Puma, the world's third-largest sportswear brand, has committed to the elimination of all releases of hazardous chemicals from its entire product lifecycle, and across its global supply chain by 2020.

The announcement comes less than two weeks after Greenpeace launched its "Dirty Laundry" report and Puma's statement incorporates many elements as crucial to bringing about systematic change within the textile industry: a precautionary approach to chemicals management, a clear timeline for reaching zero discharge, and the elimination of all discharges of hazardous chemicals throughout its supply chain and product lifecycle - including those coming from polluting production activities such as wet processing.

Puma has also stated that it will publish an action plan within the next eight weeks, which will detail how it intends to deliver on its commitment.

In May, Puma released initial results from its groundbreaking effort to develop an Environmental Profit & Loss (EP&L) statement.

Bart King is a PR consultant and founder of Cleantech Communications.

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

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