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Starbucks Pilot Program Aims To Change Employee Behavior with Lucid Software
August 8, 2012
Cleantech software company Lucid will provide in-store dashboards to display energy information to employees at Starbucks locations in Snohomish County, Washington. The pilot program will study whether or not employees can be motivated to reduce energy use when given real-time feedback and combined with friendly competition with surrounding stores.
The program encourages Starbucks employees to identify conservation strategies to reduce the amount of energy required to run their stores while not impacting customer service. The pilot will serve to test and document measurable energy savings in retail locations. It is funded in part by a grant from the Bonneville Power Administration and conducted with the Snohomish County Public Utility District (PUD) and Portland Energy Conservation Inc (PECI).
The pilot will run for one year, but the 10-store competition will last only for 30 days. “We hope the measurement and verification process that is developed during this pilot will demonstrate that behavior change can provide significant and persistent energy savings in buildings. In the future we hope to see other utilities implement behavior-based energy efficiency programs,” said Michael Murray, Lucid’s chief executive.
The pilot is one of three funded by BPA. The other two - administered by Clark Public Utilities and Cowlitz Public Utility District – will use OPower’s platform for engaging ratepayers in energy conservation by providing feedback about energy use and comparisons to other households of similar size. Both pilots will make use of OPower's new Facebook app, which allows participants to compete with one another and share their energy-usage updates.
Starbucks has a company-wide goal to reduce energy and water use in its stores by 25 percent by 2015.
Bart King is a PR/marketing communications consultant and principal at Cleantech Communications.