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UPS Throws a ‘Green Holiday Party’ on Twitter
December 21st, 2011
UPS hosted a one-hour “Green Holiday Party” on Twitter last week.
Chief sustainability officer Scott Wicker and sustainability blogger Aman Singh led a chat on ways to be environmentally conscious during the holidays and creative ways to repurpose used holiday packaging, including crafts with kids.
To draw participants, UPS held a drawing for $25 and $150 gift cards for anyone sending messages to the hashtag #GreenHoliday. UPS then published a collection of the Tweets on its blog:
@UPS UPS CSO: With carbon neutral shipping, UPS buys certified CO2 offsets to balance out emissions from transporting shipments #GreenHoliday
@GingerCM: Q7 I have a year round box of wrapping & make tags with old cards. I haven’t bought paper or bags in years! @ups #GreenHoliday
@kpswagger: I like to turn greet cards into place mats to use for next year. Something to keep the kids entertained, but is really neat! #GreenHoliday
The Twitter Chat was one of several UPS is hosting during the holiday season this year. Others have included #HassleFreeHoliday, #HolidayPacking, and the upcoming #HolidayReturns on January 3.
The company also posted a YouTube video on Tips to Recycle and Reduce Your Holiday Trash.
Bart King is a PR consultant and principal at Cleantech Communications.