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Verizon Pre-Certifies Green Store Design with USGBC

Verizon Wireless announced that its green retail store design has achieved pre-certification in the U.S. Green Building Council's (USGBC) LEED Volume Program. Verizon Wireless is one of only eight retailers in the United States and the only wireless company to achieve pre-certification from the USGBC.

LEED, which stands for Leadership in Energy and Environmental Design, is a program for the design, construction and operation of high-performance green buildings that deliver environmental, economic and community benefits. Under the LEED Volume Program, any Verizon Wireless Communication Store constructed using the pre-certified design will earn a LEED Silver or higher rating. The company has begun certifying stores under the program, building upon its portfolio of 95 stores rated under the LEED for Commercial Interiors rating system.

"By pursuing LEED certification we can improve our customer experience and environmental performance, while also achieving operational and utility savings," said Chris Baron, vice-president, national operations, Verizon Wireless.  "USGBC's LEED certification will also serve as key benchmarks for our Green Stores Program as we continue to look for new ways to implement environmentally friendly practices and energy savings throughout the company."

Each LEED-certified Verizon Wireless Store is expected to deliver, on average, the following environmental benefits and associated cost savings:

  • 12,000 kilowatt-hours of electricity per year energy savings from lighting, equivalent to the CO2 emissions from the consumption of 972 gallons of gasoline
  • 8,000 gallons of water per year, equivalent to 455,000 glasses of water
  • 28 tons of construction waste diverted from landfills, equivalent to 14 cars

The LEED Volume Program is part of Verizon's commitment to reducing major energy drivers such as network equipment, energy efficiency requirements and energy reduction initiatives in company-operated buildings. Taken together, these efforts will help Verizon meet its goal of reducing its carbon intensity – the amount of energy used per data flowing through the company's networks – by 50 percent within the next eight years.  

Bart King is a PR/marketing communications consultant and principal at Cleantech Communications.


Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also an associate editor for Sustainable Brands. Follow him @bart_kingGoogle+

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