BEHAVIOR CHANGE
Sustainable Brands Issue in Focus
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CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Driving Behavior Change

Photo: Taken from Shelton Group's "Wasting Water is Weird" campaign. A character named Rip the Drip represents the moment when using water becomes wasting water ... and he makes that moment feel really awkward.

Contribute to this channelShifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, they help create competitive advantage for those brands that best deliver. Getting there requires convincing less conscious consumers that they can have their cake and eat it, too (drive positive change and indulge their needs), and helping them learn how to choice-edit for the best personal, planetary and societal impact.

This channel explores the latest models, campaigns and other initiatives supporting a shift toward more sustainable consumption (collaborative consumption, dematerialization), and other ways in which brands are engaging consumers to encourage more conscious, less wasteful behaviors.


Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]