BEHAVIOR CHANGE
Sustainable Brands Issue in Focus
Sponsored by:
CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Why Halloween Is the Perfect Holiday to Consider Thrift

Image Credit: Julie Raasch

North Americans love to celebrate Halloween — from trick-or-treating to costume parties to haunted houses, there is no doubt a Halloween frenzy takes over even before October hits. In fact, 50 percent of Americans report Halloween is their favorite holiday. However, purchasing new costumes, candy and décorations for the whole family can quickly add up. The National Retail Federation reported that in 2017, Americans are predicted to spend an average $86.13 each on Halloween costumes, décor and candy, collectively spending $9.1 billion on Halloween-related purchases.

Despite this data, a recent survey conducted by the Savers® family of thrift stores found that most U.S. (89 percent) and Canadian (90 percent) consumers feel they don’t need to spend a fortune to create the best costume. Halloween revelers can save significantly on costs associated with their favorite holiday by shopping thrift, where they can get a mix of used and new items to make their perfect costume. 

Since budgets are major influences for consumer purchases, thrift stores such as Savers offer a financially savvy way to celebrate. Two-thirds of North Americans say they try to maximize their Halloween budgets by shopping at thrift stores, plus 83 percent of U.S. and 88 percent of Canadian consumers state that secondhand or thrift stores are great places to find costumes. The combination of new accessories and one-of-a-kind used goods is exactly what consumers are looking for as they create unique and affordable costumes and decorations.

Click to enlarge.

In addition, choosing the thrift route for Halloween costumes could lead to praise and bragging rights — 87 percent of North Americans say they admire a person who puts together a costume from a thrift store.

Beyond being wallet-friendly, shopping thrift for Halloween can also be a more sustainable option. By mixing in secondhand goods or creating DIY costumes and décor using thrifted materials, you’re giving previously owned items another life and keeping them out of landfills. About three-quarters of North Americans take a mixed approach to their costume — buying some new and thrifting others, and roughly 4 in 5 try to use costumes or parts of costumes from previous Halloween seasons. This approach helps Halloween shoppers reduce their clothing footprint during a popular holiday.

Sponsored by
Savers.

Halloween is a treasured time for many families and communities across the United States and Canada. Costumes, candy and décor should add to the fun, not act as a potential financial and environmental stressor. With thrifting as an option, Halloween can be a holiday that everyone can afford to celebrate with style, creativity, and costumes that can come back to haunt the world around you for years to come — but only in a good way.


Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]


GET THE LATEST NEWS SENT TO YOUR INBOX

Most Recently Viewed in the Library