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SB'12 - The Sustainable Consumption Conundrum

The idea of “sustainable consumption” may seem like an impossibility, but it is a balance that we must find a way to attain if we are to leave future generations with anything of value to consume. As the importance of efficiency and moderation begins to slowly sink into the public awareness, businesses are being called upon to innovate and adapt their strategies and business models, both to keep up with growing demand and to help drive this momentum forward.

Herein lies the challenge: How can businesses dependent on sales volume continue to thrive while promoting the necessity and value of less consumptive behaviors? And how can they deliver these seemingly counterintuitive messages to the marketplace in a way that’s still good for business?

Join us on Wednesday, June 6, as an esteemed panel discusses the dilemma forward-thinking businesses will likely face as they find new ways to nurture their bottom lines while encouraging consumers to use “less.” This interactive session will also offer insight into ways to convey the value of sustainable consumption when communicating about your company, products and consumer behavior.

Lewis Fix, VP of Sustainable Business & Brand Management at Domtar, was named CSR Professional of the Year at the 2012 PR News CSR Awards in April, for his work garnering acceptance and adoption of sustainable forestry practices within the pulp and paper industry.

Shawn Parr, CEO of Bulldog Drummond, has spent almost 20 years launching companies, building brands and helping to transform large, multinational organizations, and is committed to promoting creative ways to make a measurable difference in the world.

Amon Rappaport, Founder & CEO, Rappaport Communications, has spent 15 years building brands, advancing corporate responsibility and changing behavior for businesses, social enterprises, nonprofits and government agencies.

John Viera, Global Director, Sustainability & Vehicle Environmental Matters, Ford Motor Company, creates Ford’s global sustainable business plans and policies, and leads the company's engagement and partnerships with NGOs and other key stakeholders.

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