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Japanese Company Creates Floating Billboard to Clean Polluted River

Image credit: Hana

Shokobutsu Hana, a natural cosmetics sub-brand from Japanese company Lion, has launched a campaign to build awareness of the “healthy beauty brought by the power of nature” by literally cleaning a polluted river with an 88-foot floating organic billboard.

The Pasig river, located in the Philippines, is considered “biologically dead;” the billboard is made from a special grass called vetiver which is used to treat wastewater by absorbing deadly toxins. The plant can tolerate high levels of heavy metals and nitrates, which allows it to reduce pollution and soak up the river's pollutants. The grass is capable of cleaning up as much as 2,000-8,000 gallons of water each day.


Vetiver Farms Philippines'
Mary Noah Manarang
will discuss
the Hana billboard
at SB London 2014

In addition to cleaning the garbage from the river, the campaign aims to discourage people from throwing junk into the the river. With its “Clean River Soon” message, the brand says it hopes will change the way people see the river pollution problem and influence them to finally start to take care of their environment.

Speaking of innovative ways to clean water, a startup called WaterBean has developed a filter to purify tap water into clean drinking water. The WaterBean not only removes impurities found in ordinary tap water such as chlorine and odors, it also adds essential minerals such as Magnesium, which eliminates the need to buy bottled water.

Coca-Cola recently announced that it is on track to meet its 2020 water replenishment goal by balancing an estimated 68 percent of the water used in its finished beverages based on 2013 sales volume. To date, the soft drink company has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than 100 countries.


Based in San Francisco, Mike Hower is a sustainability strategist and storyteller on Edelman's Business + Social Purpose team where he works with some of the world's leading brands on corporate sustainability strategy and stakeholder engagement. With several years of… [Read more about Mike Hower]


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