Sustainable Brands Issue in Focus
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Marketing & Communications

Contribute to this channelFrom our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications through thought-provoking ads, creative mission marketing, social media campaigns and other successful stakeholder engagement.

 Thomas Kolster is the author of the book “Goodvertising”; the most comprehensive book to date exploring communication for good. As the Director of the Goodvertising Agency, he’s helping companies, non-profits and agencies understand this new reality. This year Thomas founded WhereGoodGrows; the world’s first… [Read more about Thomas Kolster]

David Willans is an independent marketing and communication innovation strategist, fascinated by behavioural science, data and technology. He believes starting with the audience and asking the right questions is the key to great strategy. Previously Marketing…
[Read more about David Willans]


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