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This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

Well Worn features the story of this well-loved pair of Patagonia board shorts, along with seven other pieces that have become a special part of their owners' lives. | Image credit: Patagonia

Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on Black Friday 2011 suggesting that people “Don’t buy this jacket.”

But in case someone hasn’t quite gotten the message, the company is continuing to drive it home with Worn Wear  “an invitation to celebrate the stuff you already own.” A 30-min short film by Keith, Lauren, Chris and Dan Malloy, Worn Wear tells the stories of eight people and the well-loved, well-used pieces of Patagonia clothing that have become part of their lives.

This year, Patagonia is hosting Black Friday Worn Wear parties at select stores nationwide. The parties will feature screenings of the film, along with live music, food, Patagonia’s limited-edition beer and a Patagonia repair clinic with guides from iFixit, where customers can repair their used Patagonia gear.

Join the party at these Patagonia locations:

Austin, TX
Boston, MA
Cardiff, CA
Chicago Lincoln Park, IL
Denver, CO
New York Bowery, NY
New York Meatpacking, NY
Palo Alto, CA
Portland, OR
San Francisco, CA
Santa Cruz, CA
Santa Monica, CA
Seattle, WA
Ventura, CA
Washington DC

Other ways to not buy or receive quite as much new stuff this holiday season — or to help ensure what you do buy or receive is useful and meaningful — include signing up for a SoKind alternative gift registry, which encourages the giving of homemade gifts, charitable donations, secondhand goods, experiences, time, day-of-event help and more; or perusing the hundreds of well-loved items up for grabs for free on the sharing site Yerdle, which will celebrate its one-year anniversary on Black Friday.


Jennifer Elks is Managing Editor of Sustainable Brands. She is a writer, editor and foodie who is passionate about improving food systems, closing loops and creating more livable cities. She loves cooking, wine, cooking with wine, correcting spelling errors in… [Read more about Jennifer Elks]


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