RSS feed
Login
Not a member? Join2012 SB Issues in Focus Editorial Calendar
Throughout 2012 we're pleased to continue our monthly SB Issues in Focus editorial series. Each Issue is guest edited by a leading member of our community, and offers a month long look at some of the key issues and opportunities for brands leading the shift to a prosperous future. Expect plenty of great content, as well as opportunity to engage in conversation with both subject matter experts and your peers. Issues in Focus Archives remain part of our library, and offer a terrific tool for researching best practices in sustainable brand building as your needs change.
If you have expertise in any of these areas and would like to submit content, or are interested in sponsoring an issue or two, please use the webform to the right to submit your interest and one of our team will respond to you promptly!
Confirmed Editorial Topics
January 2012
Defining and Developing Personal and Brand Leadership
Guest Editors: Andrew Winston, Winston Eco-Strategies, and Chris Laszlo, Sustainable Value Partners
How is personal and brand leadershio in sustainability evolving relative to where we want to go? Are we setting the bar high enough? What is needed for sustainability to lead both to thriving business and a flourishing world? This month we take a look at both the outer (market) and inner (meaning, purpose or spiritual) dimensions of leadership and their role in driving the shift to a flourishing future.
February 2012
Rethinking Waste
Sponsored By: 
Guest Editor: Joe Laur, Senior Partner at Seed Systems, Former Director for Content at Waste Management
At SB'11, Ian Yolles, CMO of RecycleBank noted that in order to move to a Cradle to Cradle world, we need to remove the word 'waste' from our vocabulary. That's a tall order, and of course there are many other steps along the way. This month we chronicle the inspiring momentum taking place on many planes in the march to eliminate waste from our vocabulary.
March 2012
Communicating Sustainability
Sponsored By 
Guest Editor: Sandy Skees, Founder/CEO at Communications4good & Marc Stoiber, Founder and Creative Director at Marc Stoiber Enterprises
From our perspective, Brand is who you are, what you do, how you do it first - and only THEN, how you communicate it. Our Communicating Sustainability "Issue in Focus" dives deep into how today's leading brands are innovating in the area of sustainable communications. By tapping in to deeper consumer desires, and utilizing mediums such as social media and video to deliver marketing campaigns, employee engagement programs and various other stakeholder communications, these brands are transforming buzzwords like transparency and authenticity from yesterday's benchmark into today's status quo.
April 2012
Social Enterprise & Entrepreneurship
Guest Editors: Carl Frankel & Tamara Giltsoff
At SustainableBrands.com, we've dubbed 2012 as the year of Radical Innovation for Sustainability, wherein Brands step up and truly take the lead on the Sustainability Revolution. This month we'll cover the broad range of radical innovation for economic, environmental and social benefit that is being undertaken by both startups and some of the top global brands.
May 2012
Information Technology as a Platform for Sustainable Innovation
Guest Editors: Bart King and Marc Alt
Continuing the innovation theme, this month we'll focus specifically on emerging technology as a platform for profitably delivering social good by highlighting how information technology is being used to green established sectors, where it has enabled new sustainable markets and services to emerge, and the processes that contribute to the innovation and adoption of IT for sustainable purposes.
June 2012
Activating Sustainability
Shifting to a sustainable economy requires a new kind of brand/consumer partnership. As citizen consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long term health of society and our planet, they help create competitive advantage for those brands that best deliver. Getting there requires convincing consumers that they CAN have their cake and eat it too, (indulge their needs, and shift the economy at the same time) and then helping them learn how to choice edit for the best personal, planetary and societal impact. This month we'll explore the state of this important effort.
Stay Tuned for Updates!
July 2012
Employee Education and Engagement
Nothing conveys brand like your employees, so getting them aligned around your sustainable brand platform pays dividends across several vectors. In addition to strengthening the integrity of your brand, purpose driven brands generate excitment, loyalty, creativity, productivity and ultimately profits. This month we explore some of outstanding stories, and most creative strategies and tools for engaging your team in building your market leading sustainable brand.
Stay Tuned for Updates!
August 2012
Supply Chain Partnerships
Creating efficient, healthy, resiliant, and transparent supply chains is central to a sustainable brands story. Here are case studies and solutions to help you on your way.
Stay Tuned for Updates!
September 2012
Redefining Value: The New Metrics of Sustainable Business Success
The latest innovative strategic, operating and financial metrics that drive competitive advantage, growth, efficiency, financial strength – and a better world.
Stay Tuned for Updates, and check out last year's Issue in Focus Here!
October 2012
Sustainable Design: Product Impact
Strategies, tools, and frameworks for delivering sustainability to market.
Stay Tuned for Updates!
November 2012
Green Chemistry and Bio-Based Materials
Innovations, market drivers and barriers to growth the realm of benign design.
Stay Tuned for Updates, and check out last year's Issue in Focus Here!
December 2012
Retail Innovation
A look at how those top intermedieries who curate so many our goods and services for buyers whether on line, or via bricks and morter are helping drive shift to sustainable consumption, in some cases, by no longer selling things!
Stay Tuned for Updates!
User login
Contact Us
This Month's SB Issue in Focus - Information Technology as a Platform for Sustainable Innovation
Guest Editors: Bart King and Marc Alt
In the first decade of the 21st Century, Information Technology laid a new foundation for business as usual, changing the way we communicate with stakeholders and the way we collect data. Now, the analysis of our "big data" is beginning to yield opportunities for improving the efficiency of operations and gaining insights to consumer behavior. Increased monitoring and optimization of flow networks for electricity, water and transportation have the potential to create massive resource savings, while software and virtual collaboration tools are bringing ever greater human resources to bear on the challenges of sustainability.
Call for Content!
During the month of May, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Information Technology as a Platform for Sustainable Innovation.” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!
