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Call for Content! November's Issue in Focus: The Science of Sustainability
October 8, 2012
Calling all innovators and implementers! During November 2012, Sustainable Brands will be publishing a new “SB Issues in Focus” editorial package, including daily features, interviews and case studies on the topic of “The Science of Sustainability.”
Guest editors Tony Kingsbury of ChemRisk and Kevin Williams of Pure Branding are seeking content to consider for publication as part of this package. This is a great opportunity to share your insights on trends driving opportunity for growth in the use of green chemistry; to discuss how science is shifting the debate; to showcase innovation your company has successfully pioneered and/or brought to market; and/or to identify and pose potential solutions to issues slowing the large-scale adoption of green or bio-based solutions. See examples of previous submissions in last year's Issue in Focus.
WHAT: Written (and/or audio and/or video) perspectives. Focus areas include:
- market drivers such as impending global regulatory changes, economic pressures, and customer/consumer demands
- supply chain management
- examples of successful application of the principles of green chemistry manufacturing, and in formulated consumer products
- innovations in biotechnology and biomass-derived chemistry
- managing ingredient data and information flow through the value chain
- traceability, applying the concepts of life-cycle thinking and strategies for successful consumer communication and engagement
WHO: Anyone involved in the chemicals value chain for biochemistry: Regulators, scientists, policymakers, chemical producers, formulators, CPGs, academic experts and toxicologists; Operations, Marketing and Communication leaders; and consumer advocates who can share with our business audience insights into consumer sentiment and pros and cons regarding the use of green chemistry and genetically modified organisms in consumer goods.
WHEN: Specific ideas due by end of day Monday, Oct.15; editorial selections will be made by Wednesday, Oct. 17 and author final submissions are due by Monday, Oct. 22.
HOW: Please submit your content ideas by Monday, October 15th. Share an OVERVIEW (one paragraph to one page) of your innovative ideas, initiatives and implementations for your company or industry, focused on the science of sustainability.
Our readers are business leaders seeking information about how others are profitably innovating for sustainability. They seek insights and ideas that might be applied across market sectors about how to drive top-line growth and shift toward sustainability across their value chains. We will evaluate your submissions based on currency of the example or idea presented, balance of perspective, strength of content, and delivered principles, based on specific experience that might apply to a variety of markets or product sectors.
Where appropriate, contributions from authors providing specific insights will be given highest priority, such as:
Vision: How has the science of sustainability been integrated into your business vision or brand value proposition?
Metrics: What concrete goals are in place (or should be in place) for measuring the success of a given initiative; what metrics are (or should be) in use to track results; and if appropriate, what progress or results have been experienced?
Financial Impact: How has implementing an initiative contributed to financial gain?
Communication: How are you communicating your science commitments or solutions to various stakeholders, including customers, community members, investors, and so forth?
NOTE: While we want to be specific, we need to make sure we avoid becoming overly technical here. Remember, our audience is largely comprised of business/brand strategists and marketing/communications professionals — those responsible for understanding what new value propositions to craft and how to bring those value props to market. Any technical pieces should be targeted at the appropriate level.
Accountability: What is the highest level of accountability? What goals have you made at a corporate level and how are you being held accountable?
Decision Making: How is the criteria surrounding the science of sustainability woven into business processes (e.g. R&D)?
Higher preference is given to pieces attributed to senior business leaders or executives who are in a position to provide perspective on enterprise-wide and ideally market-wide implications.
We will be following four weekly themes throughout the month, and content that is aligned with one of those themes will be given preference.
Below are example of potential themes:
Week 1: GMOs and labeling — There will no doubt be a flurry of conversation on this topic prior to the election at the end of the week.
Subsequent weeks — we will examine case studies regarding issues, innovations, analysis, leadership, scaling, and other examples of companies experiencing movement in various aspects of the science of sustainability space:
- Alternatives to existing products
- Life cycle
- Green chemistry
- Biobased products and chemistries