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The New Metrics of Sustainable Business
Welcome to the 2nd annual Sustainable Brands special edition of Issues in Focus: The New Metrics of Sustainable Business.
In 2011, this month-long series of written features and video content, guest-edited by HIP Investor, showcased the leaders and innovators of sustainable business using "new metrics" — metrics that have largely been ignored by Wall Street, despite creating top-line revenue and bottom-line profit improvement, as well as mitigating potential future risks.
This month, we are delighted to share with you the latest in leading-edge thinking, action and results of new metrics that link to sustainable business value, from thought leaders and change makers from a variety of industries. We will showcase metrics focused on what the Global Reporting Initiative calls "Sustainability Context" — namely, real-world limits and thresholds, such as the capability of our global society and enterprises to use less than one earth's equivalent of air, water, land and other shared natural resources.