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Latest News & Views

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Organizational Change
by Sustainable Brands, September 18, 2014
On Sept. 30, supply chain education will take a major step into the digital age with the start of SCx, an online educational program developed by the MIT Center for Transportation & Logistics (...
The Next Economy
by Claire Sommer, September 18, 2014
Seven months ago, this series kicked off with CVS’ surprise announcement that it would no longer carry tobacco products in its retail stores. Fast forward, the company announced Sept. 3 that it had...
Stakeholder Trends and Insights
by Sustainable Brands, September 18, 2014
Anheuser-Busch InBev today released the results of its first international survey on consumer attitudes toward the responsible serving and selling of alcoholic beverages — adults of legal drinking...
Marketing and Comms
by Mike Hower, September 18, 2014
Switzerland, Canada and Sweden have the best reputations in the world, according to a new report by the Reputation Institute, a global private consulting firm based in New York and Copenhagen.Finland...
Supply Chain
by Mike Hower, September 18, 2014
UL’s Information & Insights (I&I) division has introduced a new platform that can help companies identify conflict minerals sources and put the mandated comprehensive, audit-traceable...
Collaboration
by Sustainable Brands, September 18, 2014
H&M announced two new initiatives this week centered on the betterment of its supply chains, one from the social perspective and one from the environmental.First, the apparel company signed a...
Business Models
by Leontine Gast, September 18, 2014
As a marketer, your goal is to win fans and keep them. You do that by making a difference. And by showing what moves you. What you stand for. But what is the best way to get to the core of your brand...
Marketing and Comms
by John Elkington, September 17, 2014
Really, what is a sustainable brand?Having visited port wine cellars in Portugal, I know the history and value of branding — symbols literally burned into casks as a guarantee of provenance and...
Stakeholder Trends and Insights
by Matt Ellis, September 17, 2014
Suppose for a moment the dust had settled on how, what and to whom we should all be reporting our non-financial data.How: Cheap, effective technology systems permit continuous data monitoring and...
ICT and Big Data
by Gabi Zedlmayer, September 17, 2014
It’s six o’clock in the morning in San Jose, Costa Rica, and I am heading off for a day at La Selva, one of the country’s rainforests. In the lobby I meet with Dr. Jorge Ahumada from...
Startups
by Hannah Ritchie, September 17, 2014
Unilever has partnered with the ad:tech London initiative and the trade show’s Future Media and Technology Summit. With this new partnership, a range of marketing and media tech startup hopefuls will...
Marketing and Comms
by Mike Hower, September 17, 2014
Coca-Cola products in the United Kingdom will soon sport a system of traffic light coded labels and Reference Intakes (RIs) to indicate how much fat, salt and sugar an item contains.This decision...
Supply Chain
by Mike Hower, September 17, 2014
Increasing consumer demand and a greater commitment to sustainability by the fishing industry and retailers has led the number of Marine Stewardship Council (MSC) labeled products to more than double...
New Metrics
by Steph Sharma, September 17, 2014
"Too much of what led up to the crisis in the old bubble days — the conspicuous consumption, the latter-day Gatsbyism — was fueled by a need to fill a huge emotional and psychological void left by...
Marketing and Comms
by Sustainable Brands, September 16, 2014
Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience...
New Metrics
by Mark McElroy, September 16, 2014
Way back in 2000 when Ben & Jerry’s (B&J) was acquired by Unilever, Ben Cohen and Jerry Greenfield had the presence of mind to require that the acquisition agreement itself include language...
Cleantech
by Mike Hower, September 16, 2014
Burlington, Vermont now acquires all of its energy from renewables sources, including wind, hydro, and biomass, after the recent purchase of 7.4 megawatt Winooski One hydroelectric project.The city...
Behavior Change
by Mike Hower, September 16, 2014
The Social Impact Investment Taskforce, created by the governments of the G8 in June 2013 to nurture a global market for impact investing, has released eight high-level recommendations devised by...
Leadership
by Hannah Ritchie, September 16, 2014
Demonstrating a lead in corporate sustainability has become increasingly important to both businesses and their customers in recent years, as has receiving plaudits for their efforts. This week, the...
Startups
by Sustainable Brands, September 16, 2014
Parx Plastics, a Dutch-Italian bio-innovator in antibacterial plastic technology, is launching its first ready-to-use Saniconcentrates™ for manufacturers in Europe and the US to safely create self-...
Packaging
by Hannah Ritchie, September 15, 2014
Honest Tea, the US’s top-selling organic bottled tea brand, is giving its glass-bottled line a makeover in an attempt to more fully encapsulate its overall values and mission.“Our glass-bottled line...
New Metrics
by Anna Lui, September 15, 2014
PRé Sustainability has gathered industry leaders from L’Oréal, Marks & Spencer, Steelcase, BASF, BMW Group, DSM, Goodyear, Philips, AkzoNobel, Corbion, Ahold and Reckitt Benckiser for the...
Waste Not
by Hannah Ritchie, September 15, 2014
Plastic has in recent years become one of the top materials households know they should be recycling — but there’s often confusion about what’s recyclable and which material goes into which bin.Coca-...
Products and Design
by Mike Hower, September 15, 2014
Scientists at Michigan State University say they have developed a translucent solar cell which can capture energy from the invisible parts of the light spectrum, but still let in visible light.In...
Behavior Change
by Mike Hower, September 15, 2014
Global economies must cut their energy-related carbon emissions for every dollar of GDP by 6.2 percent — more than five times the rate currently achieved — every year from now to 2100 in order to to...
Products and Design
by Mike Hower, September 12, 2014
Shell and Brazilian soccer player Pelé this week showcased a first-of-its-kind soccer field capable of capturing kinetic energy created by players' movement and combining it with nearby solar power...
Supply Chain
by Mike Hower, September 12, 2014
Hershey has announced a new three-year program expanding its cocoa farmer training and community initiatives in Ivory Coast, the world’s largest cocoa producing country.In partnership with cocoa...
Business Models
by Jennifer Elks, September 12, 2014
What happens when a publicly traded, 147-year-old global food and beverage institution buys a scrappy, organic baby food startup dedicated to alleviating hunger for children in the US?On the one-year...
Stakeholder Trends and Insights
by Joss Tantram, September 12, 2014
“There are two things a person should never be angry at, what they can help, and what they cannot.”PlatoJust because we want one thing, must we want all that comes with it?It is a peculiar fact of...
Blog
by Dimitar Vlahov, September 12, 2014
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard...

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