Measuring Eco and Social Impacts to Redefine Business Value: PwC & Puma

Sustainability mega-trends such as resource constraints, population growth and demographic changes are beginning to have significant financial impacts in the ‘here and now’, causing many prominent business leaders to rethink the impact on their businesses. Compound growth in consumption in the face of finite resources suggests competition for access, price increases of resources, and regulatory pressure. The companies who have measured their reliance on natural resources, such as clean air, water, and forestry, will be well positioned to proactively manage their resource usage as it becomes more of an issue and impact on the bottom line.

The question is, why would a company be transparent about their environmental impact?  Metrics exist to measure the dollar value of corporate environmental impact - but logic would seem to dictate that in lieu of regulation, companies would not voluntarily go through the valuation process and especially not want any negative impact to be publicized. Yet some companies are doing both -- and for economically rational reasons.

The valuation process gives management insights as to where they may have the largest impact and potentially highest risk or opportunity. Beyond more efficient use of resources, other solutions may evolve such as mitigation technology and substitutes for existing resources. First-adopters have the opportunity to differentiate their firms and capture market share. Leaders may use this information to minimize the environmental and business risks involved in specific operations and to protect near term profits and long term continuity. 


PUMA’s Environmental Profit And Loss Account 
Three-Stage Development Process

PUMA’s Environmental Profit and Loss Account (E P&L) is a long-term, three-stage process to consider PUMA’s and its supply chain’s environmental, social and economic impacts, ultimately leading to the development of an all encompassing Environmental, Social and Economic Profit and Loss Account.

STAGE 1 – PUMA’s Environmental Profit and Loss Account
First Results revealed the economic values for the environmental impacts of
  • GHG emissions
  • Water consumption
Final Results will reveal the economic values for the environmental impacts of:
  • Acid Rain Precursors (Sulphur Dioxide, Nitrogen Oxide and Ammonia)
  • Smog Precursors (Nitrogen Oxide, Carbon Monoxide, Particulates)
  • Waste
  • Impacts on land-use
PUMA has commissioned a scoping study on volatile organic compounds to access the ability to include them into the E P&L.

 

STAGE 2: PUMA’s Environmental and Social Profit and Loss Account will see the inclusion of social impacts in sustainability and could include:
  • Decent/ Fair Wages Health & Safety
  • Working Conditions
  • Standard of Living
  • Security and Stability
  • Empowerment
  • Community Cohesion
  • Human Capital
  • Diversity and Gender Equality
  • Health & Well-Being
  • Cultural Heritage
The development of this stage requires the collaboration with other corporate and civil society stakeholders in tackling the complexities of the social issues.

 

STAGE 3: PUMA’s Environmental and Social and Economic Profit and Loss Account will complete the other side of the equation, focussing on some of the beneficiaries of the economic impacts from PUMA’s operations. This could include:
  • The creation of jobs
  • Wages
  • Total tax contributions
  • Indirect tax payments
  • Indirect and Induced employment
  • Indirect and Induced output
  • Productivity and efficiency gains
  • Business creation and growth
These benefits will then be offset against the environmental and social costs calculated in Stages 1 and 2. Stage 3 will require a strong collaborative effort to develop robust valuation methodologies and approaches. This challenge will have resonance with the corporate sector as more and more companies actively undertake similar analyses throughout their supply chains.

More information on Puma's Environmental KPI Methodology can be found at: 

http://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1925

For More Information on Puma's Greenhouse Gas Emissions Valuation Method can be found at: 

http://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1927


Lauren specializes in the integration of sustainability issues into investment decisions. As a Director in the Sustainable Business Solutions practice at PwC she leads work on sustainability strategy for corporations and financial institutions. She has 14 years of experience working with corporations to enhance revenue and mitigate risk. As a management consultant she has worked to monetize environmental assets for corporations and financial institutions. As an investment banker she has structured financial products to hedge portfolio and transaction-specific risk. Lauren has a Masters in Environmental Engineering, an MBA in Finance and a BA in Public Policy. She has travelled… [Read more about Lauren Koopman]

Comments

Commendable, potentially transformational

If institutional investors (more likely) and/or consumers (less likely I am afraid) recognize this as what it is and support it with their purchasing power, we may be seeing a transformational effort.

Sustainability professionals would do well to help guide the discussion around this so that more zealous advocates do not use these powerful new efforts to heap scorn and disdain on the brave. That would be short-sighted and ultimately would not serve their interests if they are truly trying to drive improvements.

These two leading edge companies are allowing themselves to be vulnerable to critism by opening themselves up in this manner. They should be commended and rewarded.

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