The New Metrics of Sustainable Business

paul herman

Sustainable Brands Issues in Focus, powered by HIP Investor as guest editor, is pleased to share stories and information about innovations in strategic, operating and financial metrics that are being tested and used in organizations today to drive competitive advantage, growth, efficiency, financial strength – and a better world.

The leaders you see here – from Puma and PwC; Coca-Cola and OxFam; Dow and The Nature Conservancy; Campbell’s Soup; SAP – are ensuring their long-term survival and success by embracing measurement of all dimensions of their impact on business and society.

You too can be inspired by, copy, adapt, and implement these metrics into your organization’s balanced scorecard – which can boost your top-line revenue, bottom-line profit, and shareholder value. Your firm can lead by being more sustainable, and that’s what makes a compelling brand for customers, employees, stakeholders and shareowners."

To keep the conversation going, we encourage you to share your feedback or insights on any of the articles you find here, and by continuing to use the hashtag #newmetrics on twitter and across all social media platforms. We'll be watching your comments and look forward to engaging in conversation with you as our explorations continue on how we are to reshape the way we define, create and measure value in business for the future.

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Call for Content!

During the month of February, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Rethinking Waste” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!