Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey to ask Canadians about their awareness of the...
One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important...
Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly...
This is the fifth of five posts in the series about what I learned in my time leading sustainable business strategy at REI (read part one). It was a privilege to be part of a significant...
On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are...
AT&T recently became the largest wireless carrier to join the SmartWay Transport Partnership program, a collaboration between the Environmental Protection Agency (EPA) and freight and...
Twelve colleges and universities have joined Dow Chemical and other chemical industry leaders in signing the Green Chemistry Commitment (GCC). This is the first nationally organized effort to link...
The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green...
As toddlers, most of us had to learn how to share against our more basic instincts. “Sharing is caring,” we’ve been told, but as grownups, we also understand that it’s more efficient for an...
In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light...
In a webinar this morning, Ford’s Global Director of Sustainability & Vehicle Environmental Matters John Viera and EVP & CFO Bob Shanks briefly outlined the company’s newly released 2012/13...
For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.
New research by Havas Media Group, which surveyed 134,000 people around the world...
Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as...
Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and...
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or...
Sealed Air, known for its environmentally friendly packaging solutions, last week introduced its PakNatural® Biodegradable Cushion Bag, an internal packaging material for protective cushioning during...
When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging...
For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson &...
The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies...
At a time when authoritative studies highlight our lack of progress on existing environmental goals and the scale of the threats we may face, we need to turn away from...
Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category,...
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much...
After several days of joint testing, General Motors and BMW AG engineers say they are confident that DC “Combo” Fast Charge stations from several suppliers will consistently allow an electric vehicle...
During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest...
I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final...
The Climate Group has launched its first EarthHack competition powered by the Marblar platform, which asks competitors to reimagine existing technology for a more sustainable modern home and...
This post first appeared on CSRWire on January 13, 2012.
As we dive into the new year and face up to the challenges ahead, I am reminded of the fundamental reason so many of us are working in this...
Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where...
There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and...
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered...
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