STAKEHOLDER TRENDS AND INSIGHTS
Sustainable Brands Issue in Focus
CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Stakeholder Trends & Insights

Rethinking Consumption: Consumers and the Future of Sustainability, a groundbreaking study released in 2013 by BBMG, GlobeScan and SustainAbility, finds that a majority of consumers across six international markets — now dubbed "Aspirationals" — are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.

With increasing awareness of both current and imminent crises, societies around the world are changing their attitudes, behavior and consumption patterns. Through a variety of survey data, ethnographic studies, expert reports, white papers and other analyses, this channel tracks all types of stakeholder engagement with brands' environmental and social sustainability programs.


Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]


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