#wastenot
Unilever Achieves New Milestone, Collaborates to Fuel Global Zero-Waste Movement
Unilever today announced a new industry-leading achievement of sending zero non-hazardous waste to landfill across more than 600 sites, in 70 countries, including factories, warehouses, distribution...
Sustainability Mythbusters: Products With 'Zero Emissions'
It's easy to use 'common sense' and make assumptions in sustainability, but does that get you the results you want? As a science-based method, LCA is an excellent tool to bust the myths...
What Are We Really Eating? DNA Testing Enhances Transparency for Consumers, Supply Chains
As the demand for transparency and emphasis on consumer choice continue to grow, so do the challenges of supply chain management. Brands are increasingly expected to work with their suppliers to...
McDonald’s Giving Books Instead of Toys in Happy Meals Through Valentine’s Day
Through Monday, February 15, McDonald’s stores in the U.S. will be swapping toys for books in its Happy Meals. Four children’s books have been specially printed to fit in small Happy Meal boxes, and...
WWF's Markets Institute Out to Advance Sustainable Food Production
World Wildlife Fund (WWF) has launched the Markets Institute, a dedicated platform working with stakeholders — particularly the private sector — to increase the speed and scale of market-based...
#NewMetrics
Researchers from ASU, Yale, NOAA Develop Equation for Calculating Value of Natural Capital
Many businesses have come to better understand the critical importance of nature as an input, but the question still remains as to how its value compares to other assets — not as lumber or drinking...
Mars to Remove All Artificial Colors from Food Portfolio
On Friday, Mars, Incorporated announced that it will remove all artificial colors from its human food products. Over the next 5 years, artificial colors will be phased out of the company's chocolate...
Mobility as a Service Charting the Course for Customized On-Demand Mobility
To serve people’s urban mobility needs, cities rely on anything from one dominant, mainly private owned means of transport — the personal automobile — to a complex mixture of publicly and privately...
#circulareconomy
Trending: How Eastern Europe Is Working to Go Circular
The prospects of linear models in Europe are slowly diminishing. European experts have concluded that the current cradle-to-grave way of life – exploiting resources, processing them, using them, and...
#InternetofThings
Report: IoT Will Usher in 'Transformational Paradigm of Growth' for Circular Economy
With up to 50 billion connected devices predicted by 2020, a pervasive digital transformation is reshaping the economy. Will this ‘fourth industrial revolution’ lead to an acceleration of the...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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