#sb16copenhagen
Practice What You Preach Can Now Be Measured
There’s a new wave of research that is measuring whether companies’ purpose matches their actions. What it’s found my not be surprising: Globally, there is a purpose-action gap among corporate brands...
#activatingpurpose #sb16copenhagen
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen....
Languish Anguish: Why Good Sustainability Strategies Stall
“Our organization is totally supportive of sustainability as long as nothing else comes up or it doesn’t interfere with something the Executive wants to do!” Hands up if you have heard this before....
#packaging #sb16copenhagen
Carlsberg's Circular Community Unveils Newest Green Fiber Bottle Design
This morning, from the main stage at SB’16 Copenhagen, Carlsberg’s Sustainability Director, Simon Hoffmeyer Boas, unveiled the brewer’s latest design for its Green Fiber Bottle. As part of the work...
Prince Ea, Neste Unleash Powerful Indictment of US School System in Latest Video
Renewable diesel and materials producer Neste and spoken word artist Prince Ea have unveiled the latest collaboration in their Pre-order the Future project, this time with a film that...
How Ajinomoto Is Working with Stakeholders to Create Sustainable Social Impacts
In 1908, Dr. Kikunae Ikeda changed the culinary world forever when he discovered umami as the fifth basic taste (along with sweet, salty, sour and bitter). Aspiring to foster healthy lifestyles and “...
#communication #sb16copenhagen
Imagine Yourself on Top of an Offshore Wind Turbine…
On Tuesday morning, over breakfast at SB’16 Copenhagen, Filip Engel, head of DONG Energy Group Sustainability, and Ryan Belle from VRScout showed us virtual reality’s (VR) transformational power in...
#sharingeconomy
Can Product Manufacturers Benefit from the Sharing Economy?
Collaborative consumption, also called the sharing economy, is expected to continue growing as a trend, particularly as digital technology makes sharing marketplaces more commonplace and accessible....
#sb16copenhagen
From Inspiration to Transformation to Activation: Authentic Approaches to Fulfilling Brand Purpose
In this volatile time of unceasing change, the opening night plenary presentations at SB’16 Copenhagen explored the characteristics an organisation needs to not just be resilient, but be ‘fit’ for...
#prep4climate
White House, Google, Amazon Launch Big Data Tool to Help with Climate Resilience Planning
Despite international efforts to curb climate change, communities and companies alike need to prepare for the impacts of a changing climate. With this in mind, The White House has launched a new...

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Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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