#Cleantech #BehaviorChange
NRG's 'Power Behind the Plug' Campaign Challenges Americans to Think About Where Their Energy Comes From
NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power...
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their...
#ICT&BigData
Google Tests Air Pollution Monitoring With Street View Cars
Google and environmental sensor networks firm Aclima announced this week that they have partnered to map and better understand urban air quality.Three Google Street View cars equipped with Aclima’s...
BASF, thinkstep Scaling Collaborative Approach to Sustainable Product Portfolios: Part 2
At SB ’15 San Diego last month, chemical giant BASF and sustainability software and consulting company thinkstep announced their collaboration in making BASF’s Sustainable Solution SteeringTM method...
#HumanCapital
Dave's Killer Bread Launches Foundation, Invites Fans to Support Second-Chance Employment
Capping a decade of success employing people with criminal backgrounds and upending expectations in the bread category, Dave’s Killer Bread (DKB) this week launched the newly formed Dave’s Killer...
#newmetrics
UPS Halfway to Driving 1 Billion Miles With Clean Fuel Fleet By 2017
UPS logged 154 million miles in 2014 toward its goal of driving 1 billion miles with its alternative fuel and advanced technology fleet by the end of 2017 — an almost threefold increase from 2013,...
Co-operative Bank Upholds ‘Beyond Carbon Neutral’ Commitment, Customer-Led Ethical Policy
The UK-based Co-operative Bank has published its first Values and Ethics report, highlighting its significant environmental achievements, along with progress against its customer-led Ethical Policy,...
Faith-Based Investors Support National Legislation Mandating Corporate Disclosures on Trafficking, Slavery Risks
The Interfaith Center on Corporate Responsibility (ICCR), a coalition of 300 investors with assets under management of over $100 billion, along with Calvert Investments and Christian Brothers...
Carbon Trust Launches Water Footprint Certification Scheme
The Carbon Trust announced Monday it is piloting a new Water Footprint label and certification scheme. It is now inviting businesses to certify their water use assessments with the scheme, using the...
National Association of Manufacturers Slams EPA-Proposed Ozone Rule as Costly, Impractical
On Tuesday, the National Association of Manufacturers (NAM) launched a multimillion-dollar media campaign against the EPA’s proposal to restrict ground-level ozone pollution limits. The new ads...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

User login