5 Questions to Ask to See If an ‘Ethical’ Fashion Brand Is Legit
As a responsible shopper looking to do the right thing, you might think if a brand is openly talking about their environmental or labor practices, they’re probably legit. And if they show you a...
Is Activism the New Black … or Black and Blue for Brands?
We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s...
In Search of Sustainable Leadership: Building Antifragile Competitive Advantage
This is the second in a series of articles examining ‘sustainable leadership’ and what it entails. Read part one. We start our search for sustainable leadership with a quote from Buckminster Fuller...
Trending: Nike, Britvic Using Recycled Drink Containers, Wood Fiber to Revolutionize Packaging
The development of innovative packaging solutions continues to help brands reduce impact and drive future growth. Making good on its commitment to create products from waste materials and create a...
Report Finds Link Between Improved Health, Access to Nature
Obesity, mental health problems, air and noise pollution, heat stress and social exclusion — these are just a few of the health and social challenges Europeans face today. But according to a new...
Why You Should Align Your Brand’s Sustainability Efforts with the SDGs
The United Nations’ Sustainable Development Goals (aka Global Goals) are viewed by most in the sustainability community as the biggest opportunity yet for the world to shape a new and better way of...
AT&T Brings Smart Cities Living Lab to Dallas
AT&T has expanded its Smart Cities program by partnering up with the Dallas Innovation Alliance (DIA) — a public-private partnership dedicated to the design and execution of a smart cities plan...
Garnier, Target Team Up with Detroit Urban Farm to Build Community Assets
The Michigan Urban Farming Initiative (MUFI), an all-volunteer organization revitalizing Detroit’s North End neighborhood through agriculture, will debut a new recreational space and water-harvesting...
While Trump OKs Keystone, Europe Puts Wind Energy Hub Plans Into Motion
Reducing CO2 emissions and achieving the climate goals outlined in the Paris Agreement requires, amongst other things, the wide-spread adoption of renewable energy sources. While President Trump is...
Toyota’s Latest Campaign Combats Air Pollution with Smog-Reducing Billboards
Hydrogen fuel cell technology is changing the way we think about mobility. The effectiveness of fuel cells in reducing emissions speaks for itself — the vehicles emit nothing but water vapor — which...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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