50 Fastest Growing Brands Serve a ‘Higher Purpose’

New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance.

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By Alli Blum
United By Blue and Method Turn Ocean Plastic Into a Resource

United By Blue is an ocean-friendly brand of apparel. For every product we sell, we remove 1 pound of trash from oceans and waterways around the world through company organized and hosted cleanups...

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By Mark McElroy
Clarifying the Business Case for Sustainability and CSR

Michael Porter and Mark Kramer once wrote: “No business can solve all of society’s problems or bear the cost of doing so.”  Striking a similar chord, Aneel Karnani later said: “…the idea that...

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By Jeff Mendelsohn
From the Incremental to the Monumental

When rock climbing on a challenging route, one often encounters situations where there is no way to reach the next good hold without moving beyond the security of one’s current position. ...

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By Marc Stoiber
Make Practical Green Part Of Your Futureproof Brand

When it comes to green, virtue doesn’t work. That is the sadly obvious conclusion reached by The New York Times’ John Tierney...

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Seize the Opportunity for Sustainable Brands to Profit by Re-imagining the Future

Welcome to Sustainable Brands – the premier global community of business innovators who are shaping the future of commerce world wide. Since 2004, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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