News & Views

Heineken Encourages Responsible Consumption at Outside Lands

08/11/2017

On August 11-13, Heineken® will once again bring its famous Heineken® House experience to the Outside Lands Music and Arts Festival in San Francisco. The Heineken House will feature incredible experiences, including exclusive performances by Big Boi and DJ Jazzy Jeff, a 360-degree HD video, and a digital graffiti wall.

But that’s not all. To encourage responsible consumption, Heineken House will also bring the "This One Is On Us" initiative to Outside Lands, which offers consumers free cups of water from a special water bar inside the Heineken House. The initiative first launched in the United States at Coachella in March.

“We want festival attendees to get the most out of their festival experience, compliments of Heineken,” said Stephanie Johnston, Director, Corporate Social Responsibility, Heineken USA. “We’re committed to helping our fans enjoy events in a responsible way.”

"This One Is On Us" first debuted in 2016 and is yet another example of Heineken’s long-term commitment to tackle the misuse of alcohol. Responsible consumption is one of Heineken’s key focus areas within “Brewing a Better Future”, the company’s sustainability strategy.

See the latest sustainability report, in GIFs, here: http://yourenotgonnareadthis.heinekenusa.com/responsible-consumption?utm_

Company: 
Heineken

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