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April 2, 2012      
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  Is Social Enterprise Subversive?
Social enterprise, which we’ll define for the purposes of this article as an entrepreneurial undertaking with equal financial and social bottom lines, messes with traditional organizational forms pretty dramatically. But is it radical? Is it, more dramatically still, subversive?
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  ALSO THIS WEEK
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  AB InBev On Track to Meet Environmental Targets
Anheuser-Busch InBev announced it achieved its three-year greenhouse gas reduction target ahead of schedule and is on track to meet other environmental goals by year-end. The company cut its greenhouse gas emissions per hectoliter of production by 5 percent in 2011, which represents a total reduction of 11.5 percent since 2009 – surpassing its target of 10 percent by the end of 2012. The company is also pursuing end-of-the-year targets for reducing water use, reducing energy use and increasing its recycling rate.
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  Briggs & Stratton Releases First Life Cycle Assessment for Lawn Mower Engine
Milwaukee-based Briggs & Stratton announced it will use a Life Cycle Assessment (LCA) process to evaluate the environmental impacts for new products and to work with retail customers and consumers to drive a sustainability-minded decision making process. Gasoline-powered lawn equipment in general has been heavily criticized in recent years for emissions, and battery-powered lawn mowers are beginning to compete on the market.
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  Deloitte: ESG Metrics Crucial for Creating Business Value
Long-term business performance depends not only on maximizing traditional financial metrics, but also on leveraging ESG (environmental, social and governance) performance, according to the latest research report by Deloitte. Disclosure of Long-Term Business Value: What Matters? examines how companies are determining ESG materiality and some of the challenges managers face. It asserts that ESG elements such as resource efficiency, business model resilience, innovative capacity,brand strength, and corporate culture can be as informative as financial metrics for understanding how a business is creating value.
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Starbucks Increases Recycling; Backs Away from Reusable Mugs
Starbucks Coffee Company more than tripled the availability of in-store recycling for customers in 2011, according to the company’s Annual Global Responsibility Report. However, the company has greatly scaled back its target for reusable cups. Starbucks served more than 34 million beverages in reusable cups in 2011. But that represents a mere 1.89 percent of all beverages – far short of the 25 percent goal set in 2008. The company is changing its target to 5 percent of beverages served in “personal tumblers” by 2015.
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