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June 11, 2012      
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  Gamifying Sustainability: The Carrot Beats the Stick
Would you rather be punished or rewarded? The answer is obvious. Would you rather pay a carbon tax or play a carbon game that incentivizes you to reduce your emissions? The answer still seems obvious. However, the prevailing approach by sustainability advocates has been to shame people into changing their behavior. It hasn’t worked. While we’ve made progress, sustainability has yet to achieve mainstream adoption.
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  HP Cuts Energy Use of Products 50%; Ericsson Increases Mobile Efficiency 85%
HP released its 11th Global Citizenship Report (GCR) this week accounting for policies, programs, performance and goals in fiscal year 2011. As of the end of the year, the company reduced the energy consumption of its products 50 percent compared with 2005 levels—exceeding a stated goal of 40 percent reduction.
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  Couldn't Make it to Sustainable Brands? Check Out our Daily Recaps!
Today, the Sustainable Brands 2012 Conference kicked off, drawing nearly 1,500 sustainability, brand and innovation leaders from 19 countries. Although the discussions taking place were variegated and many, today and throughout the week they will focus on three primary initiatives; shaping sustainable consumer demand, driving radical innovation and reinforcing the business case for Sustainable Brands.
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  Bank of America Earmarks $50 Billion for Environmental Business
Bank of America announced a new 10-year, $50 billion environmental business goal to help address climate change, reduce demands on natural resources and advance lower-carbon economic solutions. The company also introduced significant new goals to reduce the environmental impact of its own operations.
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PwC Explains Methods for Sustainability Valuation
As sustainability becomes an imperative of corporate business strategy and investment, the value derived from those programs must be translated into recognizable financial terms for all stakeholders. PwC released a report explaining approaches companies can take to value the difficult-to-quantify benefits of sustainability initiatives. The report, titled Sustainability valuation: An oxymoron?, notes how combining established finance and decision analysis tools with a specialized valuation approach can successfully put a numerical value on the intangible benefits of sustainability.
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