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May 10, 2012      
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  What Green Consumer Polls Should Really Be Asking
Ever since the resurgence of environmentalism in 1990, consumer polls have found that consumers claim to be concerned about the issues, they report high levels of green product purchase, and even claim willingness to pay a premium for greener products and packages. But empirical evidence doesn’t seem to jibe with the research.
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  ALSO THIS WEEK
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  Etsy Certified as B Corporation
Etsy, the e-commerce platform for independent, creative businesses, has joined the growing ranks of companies certified for a focus on using the power of business to solve social and environmental problems. Etsy will be among the biggest, in company with Patagonia and Seventh Generation. Some of Etsy’s current sustainable practices include offering loaner bicycles to employees, hiring local small food businesses that incorporate in-season ingredients, donating office compost to a Brooklyn community farm, and regulating office energy consumption.
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  Whole Foods Certifies 275 Cleaning Products In First Year of Eco-Scale Ratings
A year after launching its Eco-Scale rating system, Whole Foods Market says more than 90 percent of the household cleaning products on store shelves pass its green cleaning test. Through the tiered rating system, Whole Foods Market requires something the U.S. government doesn't—full disclosure of ingredients on all household cleaning product labels. According to a 2011 Harris Interactive survey conducted for Whole Foods Market, almost three out of four (73 percent) consumers mistakenly believe the government requires household cleaning suppliers to list all ingredients on product packaging.
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  Run Up to SB'12 - An Interview with Hunter Lovins
In our first piece from the "Run up to SB'12" series, Hunter Lovins answers our questions around the economic implications of climate change, how organizations can use sustainability as an innovation platform, and how the business community can collaborate to create positive change.
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  Safeway, Whole Foods Receive First-Ever 'Good' Ratings from Greenpeace for Sustainable Seafood
For the second year in a row, Greenpeace USA ranked Safeway number one in the U.S. for the sustainability of its seafood practices. In addition, Safeway and Whole foods are the only two national retailers to score the highest rating (green) on Greenpeace’s grocery sustainability scorecard. This marks the first year in the six-year history of the Greenpeace scorecard that any retailer achieved a “good” rating.
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