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June 20, 2012      
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  Gambling, Entertainment..Sustainability?
Sustainability provides a natural brand link in some categories. Organics are perceived as a step up in food and body care, high efficiency is an increasingly easy sell in automotive. But casinos? Itís hard to see how a happy planet could build the brand of the gambling, entertainment, and nightclub industry. According to Gwen Migita, VP of Sustainability and Community Affairs at Caesars, the times are changing.
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  U-Can Do It: U-Haul Makes it Easy for Customers to Offset Emissions at Checkout
U-Haul, the largest do-it-yourself moving company in North America, wanted to give its customers renting equipment at more than 15,000 locations in the U.S. and Canada and on a simple way to make their move a little bit greener. Beginning in 2007, the company partnered with The Conservation Fundís Go Zero program to offer customers a chance to donate $3, $5 or $10 at checkout to plant trees and offset their moving-related emissions. To learn more, I asked Dr. Allan (Yilun) Yang, Director of Corporate Sustainability at U-Haul International and Jena Thompson Meredith, Director of Go Zero for The Conservation Fund, what makes the program resonate with customers, what is next for the partnership, and how those donations are making a difference on the ground.

  Sprint Says Switch to ecoEnvelope Will Save 447 Tons of Paper
At the Sustainable Brands Conference last week, Sprint Nextel unveiled an inventive two-in-one reusable envelope the company says will change the face of customer invoicing while greatly reducing resource consumption. The new ecoEnvelope allows customers to receive and remit payment using the same envelope Ė minimizing mail costs, reducing paper use, and lowering environmental impact.
  OfficeMax Introduces Program For Reusing Delivery Boxes
OfficeMax expects to reduce the consumption of delivery boxes by 80 percent within a new program called Boomerang Box that will reuse and recycle the boxes of participating businesses. The program launches this month in Seattle, and will expand nationwide in the second half of 2012. Participation in the program is free, and itís voluntary for all customers nationwide that are served through OfficeMax's delivery fleet.
Verizon Data Center Reduces Water Discharge By 20%
Verizon Wireless reduced water discharge by 1.6 million gallons at its Twinsburg, Ohio data center through the installation of a chemical-free water treatment system. According to Clearwater Systems Corp., the Dolphin WaterCare system, which it provided and installed for Verizon, was a major factor in Verizon winning a 2012 Green Enterprise IT (GEIT) Award from the Uptime Institute. The award, granted in the Facility Design Implementation category, recognizes the combination of resource efficiency, environmental responsibility, and scalability in building a Tier III, LEED Gold certified data center.
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