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BBMG

At BBMG, we believe that sustainability is an innovation imperative, and that winning brands of the 21st century will be sustainable brands. Only BBMG combines innovation protocols with sustainability expertise and brand-building experience to help clients drive growth and positive social impact. Leveraging The Collective, our proprietary community of “sustainable mainstream” consumers, BBMG helps clients forge new markets, discover new products and services, create new solutions and drive real culture change.

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As Featured by Sustainable Brands:

News & Views
Jul 2016

Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation.

On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable...

News & Views
Jun 2016

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most...

News & Views
Apr 2016

The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra...

News & Views
Feb 2016

Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life....

News & Views
Nov 2015

On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.

“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for...

News & Views
Nov 2015

Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights...

Library
Oct 2015

How might we create brands of enduring value that are relevant to a new generation and resilient for a new world?

Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before.

This report...

News & Views
Oct 2015

Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change,...

News & Views
Jun 2015

We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?

And yet, while important, we may be...

News & Views
Jun 2015

Raphael Bemporad, Founding Partner and Chief Strategy Officer at BBMG, kicked off Wednesday’s SB ‘15 San Diego plenaries by anchoring the day’s conversation in the human story. As the day’s moderator, he asked attendees to wonder what it...

News & Views
Jun 2015

On the opening afternoon of SB ’15 San Diego, a much-anticipated workshop on reducing food waste — featuring Sally Uren, Chief Executive of Forum for the Future, and Raphael Bemporad, Chief Strategy Officer for BBMG...

News & Views
Jun 2015

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.

Hailing from Australia, England, and the United...

News & Views
Jan 2015

The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.

From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds...

News & Views
Nov 2014

On a holiday created to remind us what we are thankful for (which has mostly become an excuse for us to stuff ourselves), many of us would probably rather not think about our country’s problem with food waste. Well, here it is, anyway: The average U.S. family trashes $1,500 worth of edible food each year while one in six Americans struggles...

Library
Nov 2014

The average U.S. family trashes $1,500 worth of edible food each year while one in six Americans struggle with food insecurity. How might we change our culture of waste? What is the role for retailers and food manufacturers? Based on a recent study about the values, drivers and food waste rituals of Aspirational consumers, BBMG founding...

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From our latest research and case studies to trendwatching and white papers, follow our social feeds to join the conversation on sustainable brand innovation.

Research Panel: Untangling the Consumer Attitude/Behavior Gap

Fast Thinking: BBMG for Fast Company

Raphael BemporadOur regular columns for Fast Company’s Co.Exist series explore the intersection between branding, sustainability and innovation.



Consumer Insights: The Collective

Raphael BemporadBBMG is the only brand innovation firm that has decided to move beyond polling “sustainable mainstream” consumers and start actively engaging them in bold new solutions. Dubbed The Collective, our proprietary online community connects consumers with sustainable brands, causes and related experts. Since March 2010, Collective members have shared more than 100,000 insights to help us identify hot-button issues, spot trends, validate concepts and generate bold new marketing campaigns. Learn how you can sponsor an activity with The Collective.

Featured Report: Unleashed

Raphael BemporadSince 2007, BBMG's highly acclaimed national studies have painted a clear picture of the powerful and fast-growing New Consumer segment, some 70 million U.S. consumers aspiring to “purchase with a purpose.” Download our award-winning report, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability, which updates key findings and features ethnographic snapshots from representative consumers, as well as insights from some of the world’s most forward-thinking brands.

Employee Engagement: Green the Team

Raphael BemporadLeading companies recognize that sustainability can be a competitive advantage, but only if it resounds across the entire organization to help reduce costs, improve retention and drive creativity. This webinar, produced with VolunteerMatch, draws from our recent white paper Green the Team to share smart strategies and practical case studies for overcoming some of the most common challenges related to employee-facing CSR programs.

Spotlight on Ecopreneurs: BBMG’s Green Room

Raphael BemporadAn original Web video series, The Green Room engages the green economy’s best thinkers, designers, technologists, business leaders and public figures in one-on-one interviews conducted in our Brooklyn studio. Hosted by BBMG's Mitch Baranowski, each episode features a candid exchange with one guest about the ups and downs of scaling sustainability and driving social innovation. Email us to nominate leaders we should feature in Season 2!

Step Into My Office: WSJ’s Workplace of the Week

Raphael BemporadWe’re grateful that the Wall Street Journal featured us as a “Workplace of the Week.” The slideshow showcases our open floor plan and the environmentally-friendly design elements that have turned this former brewery into an eco-office.

But Wait: Still More White Papers

From the Age of Co-Creativity to Branding for Sustainability, BBMG has been at the forefront of identifying and shaping how to close gaps and embed sustainability in branding and marketing functions to create shared value. Here’s where we keep our latest thinking.