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Citizen Group

Citizen is dedicated to building “citizen brands.” In an age of increasing transparency, corporate image campaigns are no longer enough.

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As Featured by Sustainable Brands:

News & Views
Jun 2014

After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions...

Library
May 2014

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These slides may not be final.
Finding authentic and effective messengers to lead and communicate the need for sustainable change is as important as the message itself. Few can inspire, convince, and cohere all of a brand's many stakeholders – from employees to supply chain partners to everyday consumers – better than cultural catalysts from show business, sports and politics....
News & Views
May 2014

RecycleBank announced this week that, through recycling innovations and incentives programs, it has helped the city of Rochester Hills, Mich., increase its pounds of materials recycled by 323 percent since 2008.

The company has worked with Republic Services and Rochester Hills to reward residents for taking more sustainable actions, such...

News & Views
May 2014

Keep America Beautiful and the Ad Council have announced that the City of Austin is the first city to partner on their “I Want to Be Recycled” multimedia public service advertising (PSA) campaign, which aims to motivate Americans...

News & Views
Feb 2014

Imagine a future where there is no such thing as trash — there are only resources. Where residents of a large metropolitan region routinely reduce, reuse, recycle and reconsider their consumption patterns by imagining the opportunities that come from making wiser choices. Achieving that ambition may be a long way off, but if the City of Phoenix...

Library
Jul 2012

This interview is from the Sustainable Brands '12 conference in San Diego, CA - June 4-7, 2012.Robin Raj from Citizen Group discusses the persistence needed to create long-term change.

Library
Jul 2011

A Conversation With Dr. Allen Hershkowitz, senior scientist, NRDC and with Robin Raj, founder/executive creative director, Citizen Group.   

This opening plenary session explores how mass entertainment and the games we play can be powerful vehicles to promote sustainability and take it mainstream. Melding ecological expertise...