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Edelman

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. With a team of more than 5500 brand, reputation and digital strategist, Edelman drives award winning creative communication programmes in 65 cities worldwide.

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As Featured by Sustainable Brands:

News & Views
Jan 2017

A new report by the Business & Sustainable Development Commission (the Commission) points to sustainable business models as the key to unlocking US$12 trillion in economic opportunities and creating up to 380 million jobs a year by 2030. According to the...

Library
Dec 2016

Join a hand-picked panel of brands as they discuss the process behind building exciting new consumer engagement campaigns. Learn why and how these companies are investing in inspiring content that accelerates positive social change movements while positioning themselves as sector leaders in the “purpose department” – building trust, increasing...

News & Views
Oct 2016

Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about...

News & Views
Oct 2016

Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for...

Library
May 2016

Mounting income inequality has snowballed in recent years with movements like Occupy Wall Street and Black Lives Matter becoming part of the everyday vernacular. This dynamic is stirring growing distrust in established institutions, including big business. According to a newly released study from Edelman’s 2016 Trust Barometer, there is a...

Library
Jun 2015

Edelman VP Business + Social Purpose Practice, Aman Singh, shares her 'How Now' at SB'15 San Diego : Mainstreaming sustainability

News & Views
Jun 2015

SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions.

One of...

Library
May 2015

We are entering an era in which it is increasingly difficult to speak of a ‘mainstream consumer’ – instead, this post-mainstream world can be analyzed through a growing number of distinct social clusters. As if that didn’t introduce enough complexity in the marketplace, on top of it sits yet another complication – by many signs and measures,...

Press Piece
Mar 2015
The Activation Hub at Sb'15 San Diego

SAN FRANCISCO, March 19, 2015 – Sustainable Brands® recently announced the expansion of the Activation Hub at SB’15 San Diego, June 1-4, 2015 at Paradise Point Resort & Spa. As a central...

News & Views
Oct 2014

First, let’s clarify what assurance is.

In this context, assurance is a third-party review of the reliability of a sustainability or corporate responsibility report. It often includes the checking of the data and claims in these reports. Best practice also includes confirming the report focuses on the right...

Press Piece
Oct 2014

Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of environmental and social innovation who are driving business success towards a regenerative economy....

News & Views
May 2014

Most sustainability initiatives are focused on improving the triple bottom line, but what about growing the business top line?

In ...

News & Views
Feb 2013

Fewer than 20 percent of consumers believe business leaders tell the truth when confronted with difficult issues, and they are twice as likely to trust academics, technical experts or even their peers, according to the 2013 Edelman Trust Barometer....

Library
Jan 2012

Edelman's international research findings for 2011 gauging the levels of trust people have for business and government in comparison to previous years.

Library
Jul 2011

86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.