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JetBlue

We depend on natural resources and a healthy environment to keep our business running smoothly. Natural resources are essential for us to fly, and tourism relies on having beautiful, natural and preserved destinations for our customers to visit. Learn more at jetblue.com/green.

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As Featured by Sustainable Brands:

News & Views
Apr 2017

American airline JetBlue has released the results of its annual environmental and sustainability report, which highlights the company’s achievements in 2016 and outlines how it plans to continue to integrate long-term environmental planning measures and...

News & Views
Sep 2016

JetBlue today announced a ten-year renewable jet fuel purchase agreement with bioenergy company SG Preston, for jet fuel made from rapidly renewable, bio-based feedstocks that do not compete with food production. This marks one of the largest renewable jet fuel purchase agreements in aviation history...

News & Views
Aug 2016

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an...

News & Views
Jul 2016

Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation.

On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable...

Library
Jul 2016

Sophia Mendelsohn from JetBlue discusses how activating purpose will come from a technology revolution and how long term planning will aid sustainablility in the future. 

This interview is from the Sustainable Brands '16 San Diego | June 6-9, 2016. 

News & Views
Jun 2016

Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-life examples, particularly in the world of sustainability, is lacking. During the recent ...

Press Piece
Jun 2016

A new fundraising effort by the city of Orlando for victims of the terror attack on Pulse nightclub near downtown has already attracted big-name donors like Walt Disney Co. and JetBlue Airways.

The city created the new OneOrlando Fund, which will support not only the victims of the mass shooting on June 12 and their families, but also...

News & Views
Jun 2016

“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI...

News & Views
Jun 2016

“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego.

While many Silicon Valley tech firms wear failure as badges of honor, many brands shy away from admitting their defeats....

Library
May 2016

JetBlue has managed to achieve a great amount of earned media through a new consumer engagement campaign that is leading the way in re-shaping the landscape of authentic purpose-driven brand messaging. Join this talk for the story...

Library
May 2016

JetBlue has managed to achieve a great amount of earned media through a new consumer engagement...

Library
May 2016
Why let Silicon Valley keep all the failure? Playing off of the recent trend in tech to celebrate...
Press Piece
May 2016

JetBlue (Nasdaq: JBLU) recently released its annual responsibility report outlining progress the airline made in environmental, social and business responsibility in 2015. This report highlights major developments including a 3.7 percent reduction in standardized emissions since 2009 and carbon offsets totaling more than 1.1 billion pounds of...

News & Views
May 2016

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

1. A...

News & Views
Apr 2016

There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run....