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JetBlue

We depend on natural resources and a healthy environment to keep our business running smoothly. Natural resources are essential for us to fly, and tourism relies on having beautiful, natural and preserved destinations for our customers to visit. Learn more at jetblue.com/green.

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As Featured by Sustainable Brands:

News & Views
Apr 2016

There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run....

News & Views
Mar 2016

Biofuels have been a topic in aviation sector corporate responsibility for several years, leading to numerous initiatives from airplane manufacturers and airlines to advance their research and development. Boeing, for example, has been working with the US Department of Agriculture (USDA), Federal...

News & Views
Dec 2015

As companies, including JetBlue, join the growing chorus of businesses calling for climate change action at the Paris Climate Conference (COP21), the real story is much bigger than the details of what each company pledges to change or which brands joined which pledge. (There is the...

News & Views
Oct 2015

This summer, JetBlue announced New York City-based Hot Bread Kitchen — a social enterprise that builds lasting economic security for foreign-born and low-income women by introducing them to professional opportunities in the culinary industry - as the...

News & Views
Oct 2015

JetBlue Airways and TERRA® Real Vegetable Chips today revealed the T5 Farm – a blue potato farm and produce garden at Terminal 5 (T5) at New York’s John F. Kennedy International Airport. An experiment in ‘farm-to-air’ innovation, the farm will promote New York agriculture and enhance the...

News & Views
Oct 2015

The main-stage program of New Metrics ’15 kicked off Wednesday with a simple, yet powerful reminder: This set of conversations is all about upside potential, smarter risk management and long-term resilience. Our focus this week — New Metrics — are metrics...

News & Views
Sep 2015

In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring authentic...

News & Views
Aug 2015

If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events...

Library
Jun 2015

jetBlue Sustainability Consultant, Sara Lindenfeld shares jetBlue's 'How Now' for SB'15 San Diego: how can we integrate sustainability seamlessly into the travel experience?  Sara explains that this extends beyond educating customers but also making sure jetBlue, and other companies, provide responsible choices for customers along the way...

News & Views
Apr 2015

This week, JetBlue Airways announced it is once again partnering with the Carbonfund.org Foundation to offset the carbon dioxide (CO2) and other greenhouse gases (CO2e) generated by all scheduled flights from April 1 to...

News & Views
Mar 2015

JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun...

Library
Feb 2015
JetBlue and The Ocean Foundation recently released EcoEarnings: A Shore Thing, a report that highlights the connection between ecosystems and revenue.
Library
Feb 2015

EcoEarnings: A Shore Thing is about how JetBlue and The Ocean Foundation are connecting conservation and profits. The first of its kind, this study correlates the actual value of a...