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Shelton Group

Odds are you have several amazing sustainability stories to tell. And that's
the problem. It's tough to prioritize and package the right sustainability story to help your brand gain traction in the market. That's where we come in. We're Shelton Group, the nation's leading marketing communications firm entirely focused in the sustainability space. Give us a shout and we'll help you turn your sustainability story into a market advantage. Visit us at sheltongrp.com.

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As Featured by Sustainable Brands:

News & Views
Jan 2017

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take the risk of alienating a big part of your audience?

But our story is...

News & Views
Dec 2016

Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to...

News & Views
Mar 2016

Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten?

That’s my current relationship with the Eco Mode on my one-year-old, fairly expensive dishwasher.

I rinse the dishes (...

News & Views
Sep 2015

While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn...

News & Views
Jun 2015

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.

Hailing from Australia, England, and the United...

News & Views
Oct 2014

While world leaders were converging in New York last week to debate climate change, I crisscrossed the country to attend three different conferences (thereby adding more carbon to the aforementioned UN debate, I realize). Specifically, I attended the EEBA conference, the...

News & Views
Sep 2014
Bill Baue
Bill Baue

The final morning of Sustainable Brands’ New Metrics ’14 conference...

Library
Sep 2014
Getting Americans to curb their electricity usage is one of the best things we can do for the environment. But it's hard. Our energy consumption is an automatic behavior, we don't experience the immediate 'pain of paying,' and each of us is motivated by slightly different reasons to conserve. At the same time, most energy efficiency marketing...
Library
Aug 2014

Click here to download the presentation slides.

Shelton Group's latest Eco Pulse study found that green attitudes are gaining ground, but green purchases and behaviors are stagnant or heading south. And the economy may be the culprit. The...

News & Views
Jul 2014

Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh annual Eco Pulse™ study, released this week. Eco Pulse polls American consumers each year to track...

News & Views
Jul 2014

A new survey by the Shelton Group found that nearly one-third of Americans would be more likely to attend a game or concert if the stadium recycled and composted, and one in five say they would buy more food and beverages during the event.

A significant number of fans care about the environment, and they’ll vote with their feet - and...

News & Views
Jul 2014

Our annual Eco Pulse study will be out later this month, and we’ll start blogging about what we found over the next few weeks. One consistent theme that we see in this study and last year’s Energy Pulse...

News & Views
Jun 2014

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do....

Library
May 2014
This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand...
News & Views
May 2014

Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO Suzanne Shelton about their impacts to date, the “holy grail” of consumer engagement, and the...

Watch Suzanne Shelton's SB'12 Talk

Pulse Study Executive Summary Downloads

Energy Pulse™ 2013

In our ninth annual Energy Pulse™ study of American consumers, we get to the heart of consumers’ attitudes and behaviors around energy efficiency.

Eco Pulse™ 2013

Shelton Group’s sixth annual Eco Pulse™ study goes deep into the hearts and minds of consumers to reveal their true perceptions and purchasing actions related to sustainability in a range of categories – including food, skin care, home improvement products, utilities and others.

B2B Pulse™ 2013

Introducing B2B Pulse™ 2013, Shelton Group’s first-ever national survey of U.S. business decision makers and how sustainability affects what they buy.

Utility Pulse™ 2013

This year’s Utility Pulse measured consumer behavior (including energy-efficient project completion rates), consumer perception of energy-efficient product incentives and other utility DSM programs, and overall engagement.

Green Living Pulse™ 2012

Shelton Group’s third Green Living Pulse™ study reveals what’s most important to the consumer – from green product purchase drivers, habits and perceptions to prioritization and engagement.