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ThinkPARALLAX

ThinkPARALLAX is a southern California based creative communications consultancy committed to building brands with purpose. They specialize in cultivating knowledge, spreading awareness, and creating powerful purposeful connections for businesses and organizations striving to make a positive impact. Their focus is to create communication strategies, campaigns, and stories that influence behavior and drive positive change in the world and greater business community.

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As Featured by Sustainable Brands:

News & Views
Feb 2018

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few....

News & Views
Jan 2018

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that...

News & Views
Nov 2017

Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good” silo or regulatory requirement — a means to improve public image reputation and mitigate risk, but...

News & Views
Aug 2017

We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and...

News & Views
May 2017

Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and...

News & Views
May 2017

Big changes for better outcomes

Businesses today are realizing that to truly address the environmental and social challenges that affect our world, a major shift is required in the way they produce and market products and services.

The introduction of...

News & Views
Apr 2017

We recently presented on “The Role of Storytelling in Corporate Reporting” — a subject that many organizations struggle to address properly.

Our view on the subject is straightforward: A report is not for storytelling.

...
Press Piece
Nov 2016
Stealing Plays:Sustainability communicators more like marketers

Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumers have begun to demonstrate a preference for sustainable products and services, while many...

Press Piece
Nov 2016
thinkPARALLAX and MUD Jeans

How do you challenge entrenched patterns of consumption and disposal while growing a fashion business at the same time? Join...

Press Piece
Jun 2016
Sustainability, Surf, Tacos, and So Cal board meeting

 

Sustainable Brands again held its annual North American conference in San Diego. As...

Press Piece
May 2016

Elon Musk finally rolled out his highly-anticipated ...

Press Piece
May 2016

Over the course of history, factors like politics, geography and economics have shaped the personalities of regions throughout the...