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  Karen Barnes's picture

      

  

      

  
    
              
      
    
      Karen Barnes
      

  

      

  
    
              
      
    
      Vice President of Insight
      

  

      

  
    
              
      
    
       
      

  

      

  
    
              
      
    
      Shelton Group
      

  

      

  
    
              
      
    
      http://twitter.com/#!/barneshead
      

  

      

  
    
              
      
    
      http://www.linkedin.com/pub/karen-barnes/1/89b/24
      

  

      

  
    
              
      
    
      http://www.sheltongrp.com/
      

  

      

  
    
              
      
    
      Knoxville, TN
      

  
    

      

  
  
  
  
  
  

 
  


  

  

  
  

    
Bio:   
(Read full bio)
At Shelton Group, Karen is the consumers' voice. She knows them inside and out—what they love and hate; what they say they do versus what they actually do; what they believe in; what they fear—and ultimately what motivates them to action. It's her job to synthesize research, cultural macrotrends, behavioral science and strategy…
Bio:   
(Hide full bio)
At Shelton Group, Karen is the consumers' voice. She knows them inside and out—what they love and hate; what they say they do versus what they actually do; what they believe in; what they fear—and ultimately what motivates them to action. It's her job to synthesize research, cultural macrotrends, behavioral science and strategy to produce the compelling insights that fuel powerful creative campaigns. A 20-year veteran of the ad business, she’s worked on America’s leading brands including Johnson & Johnson, Toshiba, Georgia-Pacific, Boeing, Bayer, Lowe’s Home Improvement, General Mills and Energy Star.
  


  

  
  

      
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