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As Director of California’s Department of Conservation, Bridgett Luther handed copies of Cradle to Cradle to colleagues. “We’re chasing problems at the end of the pipe. We wouldn’t have these challenges if we designed products properly at the start. As Bill and Michael say, we can move from a strategy of tragedy to…

As Director of California’s Department of Conservation, Bridgett Luther handed copies of Cradle to Cradle to colleagues. “We’re chasing problems at the end of the pipe. We wouldn’t have these challenges if we designed products properly at the start. As Bill and Michael say, we can move from a strategy of tragedy to an enduring strategy of hope.”

Bridgett Luther has served as president of the Cradle to Cradle Products Innovation Institute since its inception, in which she played a major part. In her previous position as director of the California Department of Conservation — appointed by Governor Arnold Schwarzenegger in 2005 — Bridgett was keenly aware of the gap between the collection of millions of tons of recycled cans and bottles and their actual reuse. She also gained firsthand knowledge of the colossal expense of monitoring California’s thousands of toxic waste sites. No surprise, then, that she took it upon herself to hand out copies of William McDonough and Michael Braungart's breakthrough book Cradle to Cradle: Remaking the Way We Make Things to her colleagues throughout state government. “I saw we were chasing problems at the end of the pipe,” she says. “We wouldn’t have these challenges if we designed products properly at the start.”

As president of the Institute, Bridgett leads both the administration of the Cradle to Cradle Certified Products Program and advocacy of its adoption by designers, manufacturers, major brands, and their suppliers worldwide. “That’s why we created the Institute, so the Cradle to Cradle guidance system for product quality could scale globally. When Governor Schwarzenegger heard about the idea, he naturally wanted the Institute in California and I am honored to have been chosen to lead it.”

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Bridgett Luther

President
Cradle to Cradle Product Innovation Institute
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