User login

Background

Change and intuitive human understanding have been core to Benoit’s life. 12-year marketing experience at both Procter & Gamble and Coca-Cola has prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him unique insight on how brands can be shaped to best overcome…

Change and intuitive human understanding have been core to Benoit’s life. 12-year marketing experience at both Procter & Gamble and Coca-Cola has prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him unique insight on how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration beyond the organization space; living in a 100-inhabitant dust road serviced village on an Asian island and raising 4 children.

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Benoit Beaufils's picture

Benoit Beaufils

Business Humanizer, Founding Partner
Innate Motion
twitter icon
linked in icon