Sustainable Brands Community

David G. Mallen is the Deputy Director of the Better Business Bureau's National Advertising Division (NAD), the investigative arm of the advertising industry's self-regulatory organization and is responsible for the review of a broad range of national advertising campaigns in traditional and new media.

In the course of analyzing legal, communication, and claim substantiation…

David G. Mallen is the Deputy Director of the Better Business Bureau's National Advertising Division (NAD), the investigative arm of the advertising industry's self-regulatory organization and is responsible for the review of a broad range of national advertising campaigns in traditional and new media.

In the course of analyzing legal, communication, and claim substantiation issues, he has resolved hundreds of advertising disputes and provided legal guidance to industry on the advertising of food and drug products, telecommunication services, computer and Internet technology, environmental claims and consumer household products. David is a popular public speaker and frequently lectures on advertising self-regulation, Green Marketing, scientific claim substantiation and sensory testing, international advertising issues and ethics.

Before joining NAD, David practiced law at Kensington & Ressler L.L.C. in New York City, where he concentrated on product liability law, business counseling and commercial litigation. He is an experienced trial lawyer with background in biological science and has represented a wide range of businesses, including manufacturers of consumer products, in all phases of litigation in state and federal court and in alternative dispute resolution.

David graduated from Cornell University where he majored in Biology and Society. He is a graduate of Albany Law School of Union University and is admitted to the bars of New York State, and the Southern and Eastern Districts of New York.