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DOROTHY MACKENZIE is Chairman of Dragon Rouge, in London. Dragon Rouge is a global design and innovation business using insights and creativity to deliver powerful brand performance. Dragon Rouge works to build brands that create more, make a positive difference and have lasting value.

Dorothy has been a pioneer in promoting the integration of…

DOROTHY MACKENZIE is Chairman of Dragon Rouge, in London. Dragon Rouge is a global design and innovation business using insights and creativity to deliver powerful brand performance. Dragon Rouge works to build brands that create more, make a positive difference and have lasting value.

Dorothy has been a pioneer in promoting the integration of sustainability considerations into brand thinking to promote long-term brand success and environmental and social progress. Her focus now is on the imperative of radical, brand-led innovation in products, services and business models.

Over the last 20 years, Dorothy has worked with many of the companies at the forefront of the mainstreaming of sustainability into business, covering sustainability reporting to brand positioning, product innovation to brand communications.

She has been a member of a wide range of NGO, business and government boards and groups, including Chair of Green Alliance, Trustee of Design Council, Member of M&S Property & Store Development Advisory Board - Plan A, UK Government Advisory Board on Business and the Environment, Business in the Environment.

Publications include ‘Design for the Environment’ and ‘Corporate Reputation – Does the Consumer Care’. She has spoken at numerous conferences and events, including Sustainable Brands 2010.

She started her career in advertising and new product development, before moving into the design world. She holds an MA in PPE from Oxford.

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Dorothy Mackenzie

Chairman
Dragon Rouge
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