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Background

John Elkington is a writer and thinker, a serial-entrepreneur and an ‘advisor from the future’.  At the age of 11 he raised money for the newly formed World Wildlife Fund (WWF) (1961), and went on to dedicate his life to helping influence and inspire business leaders across the globe - through informed ‘story-telling’ and delivering constructive discomfort…

John Elkington is a writer and thinker, a serial-entrepreneur and an ‘advisor from the future’.  At the age of 11 he raised money for the newly formed World Wildlife Fund (WWF) (1961), and went on to dedicate his life to helping influence and inspire business leaders across the globe - through informed ‘story-telling’ and delivering constructive discomfort - towards sustainability and innovation.

John is considered a world authority on corporate responsibility and sustainable development and is credited with coining the ‘triple bottom line’ concept.  John's work spans across advising MNCs/big brands to smaller entrepreneurs, to the finance community to academia and media.  In 2004, BusinessWeek described John as “a dean of the corporate responsibility movement for three decades” and in 2009, a CSR International
survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick and alongside Muhammad Yunus.

John currently serves on some 30 boards and advisory boards, where a key part of his role is to channel the future into the present across a wide range of disciplines.

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John Elkington

Founding Partner & Executive Chairman
Volans
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