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            Is Your Brand’s Sustainability Really Worth Talking About?          
                  
            Article          
                  
            March 15, 2012          
              

      


    

  
  
  
  
  
  

 
  


  

  

  
  

    

  
  
  
  
      

          

      
      

  
    
      

  Steven Cristol's picture

      

  

      

  
    
              
      
    
      Steven Cristol
      

  

      

  
    
              
      
    
      Managing Partner
      

  

      

  
    
              
      
    
       
      

  

      

  
    
              
      
    
      Strategic Harmony Partners
      

  

      

  
    
              
      
    
      https://twitter.com/#!/StratHarmony
      

  

      

  
    
              
      
    
      http://www.linkedin.com/pub/steven-cristol/8/369/649
      

  

      

  
    
              
      
    
      http://www.strat-harmony.com
      

  
    

      

  
  
  
  
  
  

 
  


  

  

  
  

    
Bio:   
(Read full bio)
Steven Cristol is founder of Strategic Harmony® Partners and has advised some of the world’s most innovative companies on brand strategy and product strategy.  He holds a patent for the first decision model and process for optimizing product development portfolios to build brand equity, and his current work includes advancing integration of…
Bio:   
(Hide full bio)
Steven Cristol is founder of Strategic Harmony® Partners and has advised some of the world’s most innovative companies on brand strategy and product strategy.  He holds a patent for the first decision model and process for optimizing product development portfolios to build brand equity, and his current work includes advancing integration of sustainability into product development portfolio management.  Steven’s marketing books for Free Press and McGraw-Hill have been published in 11  languages.