'Purpose Premium' Found to Create Reputational Gains for Companie
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with...
The Biggest Threat to Life Below Water? Apathy
Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives...
The Earth's Circular Economy: Not a Practical Solution to Our Waste Issues
This is the second in a four-part series on geomimicry by renowned author and George Mason University professor Dr. Gregory C. Unruh. Read part one here. Geomimicry, which is the human imitation of...
2 Tools That Can Help Set Your Business Up for True Future-Fitness
Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°...
Iceland's Banned Ad Had the Potential to Democratise Sustainability
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short,...
SAMBAZON, Ecology Center Seeking College Students with Purposeful Business Ideas
SAMBAZON — the first company to bring organic açaí to the U.S. — and The Ecology Center, a non-profit eco-educational center, have launched their second annual Greenhouse Initiative. The Greenhouse...
New Global Map of Ancient, Endangered Forests Brings Conservation Science to Boardrooms
Today marks the public launch of a new online tool that will enable global companies to identify the world’s ancient and endangered forests. ForestMapper, developed by international environmental not...
Celebrities as Social Entrepreneurs: What the Trend Means for You
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. Dre, Kate Hudson, Gwyneth...
sonnen, Pearl Homes Launch First Affordable, Carbon-Free Housing Community
sonnen, a global market leader in smart residential energy storage, has partnered with Pearl Homes — the U.S. leader in LEED residential development — and Google Home to bring their vision of a...
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
This article originally appeared on MeetingoftheMinds.org on October 22, 2018. This month, Meeting of the Minds consultant and writer Kate O’Brien connected with José Holguín-Veras — the...

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Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.


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