Marketing and Comms

News & Views
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and...
News & Views
WWF Germany recently published a report, Boom in Raw Materials: Between Profits and Losses, which offers one of the...
News & Views
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants...
News & Views
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has...
News & Views
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at...
News & Views
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a...
News & Views
While sustainability and citizenship mean different things to different people, these terms are most commonly...
News & Views
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk...
News & Views
The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through...
News & Views
Today, the World Business Council for Sustainable Development (WBCSD) and British creative consultancy Radley Yeldar...

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