Clif Bar

We’re working to reduce our ecological footprint in everything we do – from the field to the final products. This means that, in our day-to-day work, we’re thinking about more organics, less packaging, more planet-friendly transportation, less landfill and partners that keep us on our toes.

 

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As Featured by Sustainable Brands:

Press Piece
May 2018
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life

SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at...

News & Views
May 2018

In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model known as the ...

News & Views
May 2018

Clif Bar & Company attributes its success to “not selling out” when the owners walked away from a $120 million buyout offer in 2000. Instead, they kept the company private and invented...

Press Piece
Apr 2018
The Activation Hub will bring together 3,000 insightful change makers.

P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7

SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo...

News & Views
Jun 2016
“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios

Research increasingly shows that purpose-driven employees are more productive and more deeply...

News & Views
Jun 2016

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s...

Library
May 2016

As a values-oriented, family- and employee owned business, Clif Bar committed early on in its...

Library
May 2016

As a values-oriented, family- and employee owned business, Clif Bar committed early on in its nearly 25-year history to build a culture that puts the ideas, needs and unique interests of their people at the center of how they work every day. The company’s CEO will take this plenary opportunity to unpack key components of purpose-driven...

News & Views
May 2016

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

1. A...

News & Views
Apr 2016

This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and...

News & Views
Apr 2016

A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

Led by advocacy group Ceres, the outdoor retailer for conscious consumers — along with food giants including General...

News & Views
Oct 2015

The average age of the American farmer is 58.3 years – it has been climbing for more than 30 years. Over the next 25 years, more than 700,000 new farmers will be needed to replace retirees. In part due to rising costs of education and land, the number of young farmers only increased by 1,220 in the five-year period between 2007 and 2012. Only 6...

News & Views
Oct 2015

The CEOs of 10 global food companies pledged to accelerate business action on climate change and urged U.S. and world leaders to form a robust international agreement at COP21 in December in a...

News & Views
Sep 2015

In the less than 100 days remaining before the much-anticipated COP21 climate negotiations in Paris, more and more stakeholder groups are adding their voices to the throng urging world leaders to come to a decisive, actionable...

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