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IBM

At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.

IBM

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Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index
Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index

10 years ago - Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual, transgender (LGBT) workplace inclusion.Other fortune-ranked companies to receive perfect scores include Chevron, General Motors, GE, AT&T, Bank of America, McKesson, Verizon, JPMorgan Chase, IBM and Citigroup.

Big Business + Big Data = Big Sustainability
Big Business + Big Data = Big Sustainability

10 years ago - When it comes to sustainability, Big Data is proving to be a big opportunity — businesses are now able to collect, store and process mind-boggling amounts of data. IBM estimates that 2.5 quintillion bytes of data are created every day, meaning that 90% of the data in the world was created over the last two years. Analysing, evaluating and understanding this level of information is providing insights that are transforming the way business is done.

13 New Types of Data Analysis Every Business Should Consider
13 New Types of Data Analysis Every Business Should Consider

10 years ago - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:

Advancing Sustainability: From Revolution to Evolution
Advancing Sustainability: From Revolution to Evolution

10 years ago - Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. In order to fully go mainstream, sustainability shouldn’t attempt to influence behaviour and, instead, make ‘the greener option’ desirable for everyone. Moreover, historically, experiments of standardization have often resulted from totalitarian regimes to dull aesthetics.

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New IBM Modeling Technology Increases Wind and Solar Power Reliability
 New IBM Modeling Technology Increases Wind and Solar Power Reliability

10 years ago - IBM recently announced that it has developed an advanced power and weather modeling technology that will help utilities increase the reliability of renewable energy resources.The solution combines weather prediction and analytics to accurately forecast the availability of wind power and solar energy, which will enable utilities to integrate more renewable energy into the power grid and help to reduce carbon emissions. The company says it also will significantly improve clean energy output for consumers and businesses.

Women’s Leadership Conference Brings Together Top Female Executives
Women’s Leadership Conference Brings Together Top Female Executives

10 years ago - Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kathleen (K.C.) Ciaramello, President of National Foodservice & On-Premise at Coca-Cola Refreshments; Cindy Kiser Murphey, President and COO of New York-New York Hotel & Casino; and Gail Becker, Chair of Canada, Latin America and U.S. Western Region, Edelman Communications.

The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three

10 years ago - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

Be a Part of Business in the Community's 'Be the Start' Month
Be a Part of Business in the Community's 'Be the Start' Month

10 years ago - This month, Business in the Community's Start campaign is running Be the Start — a month-long celebration and demonstration of how living sustainably is rewarding and meaningful.Over 31 days, 40+ businesses and organisations — including Marks and Spencer, Waitrose, IBM, Eurostar, Virgin Money and B&Q —will join in with the campaign to support and inspire people in their journey towards a sustainable lifestyle.

Cisco, Google Top Greenpeace's Cool IT Leaderboard for Energy Innovation
Cisco, Google Top Greenpeace's Cool IT Leaderboard for Energy Innovation

10 years ago - “Tech giants have the capacity to lead society to cleaner, smarter energy systems, as both Cisco and Google have demonstrated,” announced Greenpeace International Senior IT analyst Gary Cook. The two companies tied for first place in a recent evaluation of the top 21 IT and telecom firms that prioritize energy solutions to climate change as a core aspect of their business model.

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Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications

10 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.

AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List
AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List

10 years ago - CR magazine last week released its 2013 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

10 years ago - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

10 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.

Pepsi Achieves Safe Water Access Goal Two Years Early
Pepsi Achieves Safe Water Access Goal Two Years Early

11 years ago - On Thursday Pepsi announced it has reached its goal of helping three million people gain access to safe drinking water in Africa, Asia and Latin America two years ahead of schedule and now plans to double its target to helping six million by 2015.

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IBM's Water Watchers App Gives South African Citizens Power Over Water Challenges
IBM's Water Watchers App Gives South African Citizens Power Over Water Challenges

11 years ago - In honor of World Water Day last Friday, IBM unveiled a revolutionary new app for Android phone users in South Africa.

Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media

11 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.

Assembling for Disassembly: Alcoa, Honda Back Automotive Manufacturing Research at OSU
Assembling for Disassembly: Alcoa, Honda Back Automotive Manufacturing Research at OSU

11 years ago - Aluminum company Alcoa is lending its support to a longstanding research partnership between Honda and Ohio State University that could innovate auto manufacturing.

Moral Capitalism: A Model for Creative Innovation
Moral Capitalism: A Model for Creative Innovation

11 years ago - Traditional forms of corporate philanthropy and social responsibility allow corporations to “do good” with the cash left over at the end of the year. When your company makes a profit, you write a check for a percentage of those profits and get a tax break. You feel good about your contribution, and you can use the donation to get some PR buzz.

Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance

11 years ago - The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainability. Independent analyst firm Verdantix found that in sustainability consulting, Ernst & Young leads with a brand preference score of 39%, relative to 37% for KPMG, 33% for Deloitte and 30% for PwC. Among the management consulting firms, Accenture achieved a score of 22% beating McKinsey on 21% and Bain on 15%.

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Novo Nordisk Ranked World’s Most Sustainable Corporation
Novo Nordisk Ranked World’s Most Sustainable Corporation

12 years ago - Danish pharmaceutical firm Novo Nordisk was named the most sustainable corporation in the world by Corporate Knights, the Toronto-based media company focused on “clean capitalism.”Corporate Knights’ 2012 Global 100 list includes companies from 22 countries encompassing all sectors of the economy, with collective annual sales in excess of $3.02 trillion, and 5,285,645 million employees.The top ten companies on the list are: