At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.
12 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.
12 years ago - Coca-Cola, Walt Disney Company and Johnson & Johnson are among the founding corporate members of the Innovations in Environmental Sustainability Council, a group of global companies coming together to address major sustainability challenges.
12 years ago - Major brands now have the option to operate their own corners of the World Wide Web, a development that is expected to foster greater competition and innovation online, while allowing organizations to strengthen ties with customers and other stakeholders, according to Reuters.
12 years ago - This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vital;