REI

REI’s purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

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As Featured by Sustainable Brands:

News & Views
Oct 2018

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.

Since 2015, 15 million people and more than 700...

News & Views
Oct 2018

Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several...

Press Piece
Oct 2018
REI

"Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of...

Press Piece
Aug 2018

In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for nearly two decades and since 2002, has invested nearly $3 million in National Scenic Trails.

“...

Library
Jun 2018

On the heels of their historic #OptOutside movement, REI launched "The Path Ahead" which...

Press Piece
Apr 2018

Eighty years after Lloyd and Mary Anderson officially formed the REI Co-op with 21 of their fellow outdoor adventurers, the outdoor co-op is strong and healthy – today reporting a record $2.62 billion in sales in 2017 and bringing its community to 17 million members strong.

But at the co-op, success isn’t just measured in sales....

News & Views
Apr 2018

Smack in the middle of the third year of its groundbreaking #OptOutside campaign...

News & Views
Nov 2017

With the launch of its #OptOutside campaign in 2015, REI set a new precedent...

Press Piece
Oct 2017

For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends.

Each year, REI gives...

Press Piece
Aug 2017
Photo: San Quentin Rose, courtesy of CDCR

This year, we launched Force of Nature, an expansive public effort to create more opportunities for women and girls to enjoy the wild. Our goal:...

News & Views
Jul 2017

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a...

Press Piece
Jun 2017

GS1 US® has recognized six companies with GS1 US Excellence Awards for their achievements in implementing GS1 Standards to transform business processes and drive innovation during a ceremony at the...

News & Views
May 2017

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000...

News & Views
May 2017

When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher.

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